Android Privacy Sandbox Comparing the emerging Google and Apple suites for privacy, marketing, and attribution as Google preps IP Protection BY John Koetsier Read more
Android Privacy Sandbox Privacy Sandbox on Android, part 2: noise, audiences, data, and metrics BY John Koetsier Read more
Attribution Successful kids apps: 10 things a billion app installs can teach us BY John Koetsier Read more
Attribution SKAdNetwork updates: instant model migration, SKAN 3 compatibility mode, more granular revenue reporting, Google conversion API BY John Koetsier Read more
Analytics Media Mix Modeling (MMM) vs. Multi-Touch Attribution (MTA): Deep dive BY Haley Smith Read more
Attribution Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there’s still a few big problems) BY John Koetsier Read more
