Attribution SKAdNetwork updates: instant model migration, SKAN 3 compatibility mode, more granular revenue reporting, Google conversion API BY John Koetsier Read more
Analytics Media Mix Modeling (MMM) vs. Multi-Touch Attribution (MTA): Deep dive BY Haley Smith Read more
Attribution Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there’s still a few big problems) BY John Koetsier Read more
Attribution SKAN 4 inflection point: thanks to Meta we’re now entering the SKAN 4 era BY John Koetsier Read more
Attribution MMM easy button: how to hit the easy button for media mix modeling BY John Koetsier Read more
Ad monetization iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy BY John Koetsier Read more
Android Privacy Sandbox Privacy Sandbox on Android and Singular: how it will all work (part 1) BY John Koetsier Read more
