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Blog

USA vs Apple: the 27 spiciest bits in the Apple antitrust lawsuit

BY John Koetsier
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Ad monetization

Yep, you probably need a CMP (consent management platform)

BY John Koetsier
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Blog

Gaming DNA: what factors matter most in mobile, console, PC games

BY John Koetsier
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Blog

Singular ROI Index 2024: showcasing adtech leaders of the emerging privacy era

BY John Koetsier
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Ad monetization

17 things advertisers can learn about Reddit thanks to its IPO documents

BY John Koetsier
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Attribution

SKAN 4 network adoption update: Meta blasts off (again)

BY John Koetsier
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Blog

9 new channels for mobile user acquisition I’m seeing in 2024

BY John Koetsier
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Blog

D2C for mobile games: how to save on app store fees WITHIN the rules

BY John Koetsier
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Attribution

PC and console measurement: now live for all from Singular

BY Kelsey Lee
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Ad monetization

Apple’s new Core Technology Fee could cost free apps $400,000 a month (or you can just stick with the old App Store rules)

BY John Koetsier
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