Attribution Hello Reddit: don’t look now, but SKAN 4 postbacks are trending up BY John Koetsier Read more
Ad monetization Make SKAN work in the real world: 15 tips for specific verticals and monetization models BY John Koetsier Read more
Android Privacy Sandbox Comparing the emerging Google and Apple suites for privacy, marketing, and attribution as Google preps IP Protection BY John Koetsier Read more
Blog From privacy thresholds to crowd anonymity, plus much more SKAN 4 help: Singular’s Eran Friedman on AdBites BY John Koetsier Read more
Blog SKAN 4 is coming: we’re seeing a definite uptick in SKAN 4 postbacks (again) and here’s what you need to know now BY John Koetsier Read more
Attribution SKAdNetwork updates: instant model migration, SKAN 3 compatibility mode, more granular revenue reporting, Google conversion API BY John Koetsier Read more
Attribution Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there’s still a few big problems) BY John Koetsier Read more
Blog Here are Apple’s 30 required reason APIs: you got some ‘splaining to do (and maybe 1 challenge) BY John Koetsier Read more
