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AI and mobile games: Roblox chief scientist Morgan McGuire

BY John Koetsier
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Holiday marketing mastery: 11 tips to dominate growth in Q4

BY John Koetsier
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Player motivation: are we forgetting the most important topic in game marketing?

BY John Koetsier
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Analytics

ATT opt-in rates 2024: down, down, down (but here’s how to improve)

BY John Koetsier
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The secret weapon behind Idle Tycoon’s massive mobile success

BY John Koetsier
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Why you need creative for Google: a Google-specific creative strategy

BY John Koetsier
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User acquisition Olympics: Win gold at the 2024 summer games

BY John Koetsier
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What’s winning in mobile games in 2024?

BY John Koetsier
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Your first million app users: 15 keys for mobile growth

BY John Koetsier
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Attribution

iOS user acquisition 2024: 16 top tips

BY John Koetsier
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