Performance is ever-changing and you’ve got to keep your strategy moving alongside it! Every quarter, we analyze billions of installs for critical insights to inject into your growth strategy. It’s all here: CPI rates, hottest genres, top ad networks, share of spend data, web versus in-app ads, ATT opt-in rates, paid versus organic, and hundreds of regional data points.
Get the Singular Quarterly Trends report now to understand the latest user acquisition trends.
Plus, we’ve added insights from partners:
Mistplay’s insight into acquisition preferences, spending dynamics, and more
Fluent’s thoughts on the long-term value of rewards in mobile UA
RevenueCat’s data on converting users within the first 24 hours
