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2345 Yale Street, Palo Alto, CA 94306



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Winter is coming! Well, SKAN 4 is coming. And that means it’s time to prepare for the new season of SKAN. We’re seeing all the major ad networks ramping up their SKAN 4 testing in preparation for the biggest shift to mobile UA is quickly approaching.

SKAN 4 promises better reporting than ever before, with more data signals, longer attribution windows, and better marketing results on iOS campaigns. But with all that data comes more complication. So in order to gain the competitive advantage, you need to be ready out the gate.

Learn everything you need to succeed with SKAN 4 from experts at Liftoff, InMobi, DraftKings, Playstudios, and Singular who’ve mastered SKAdNetwork 4 and are ready to share their insights with you.


  • The current state of SKAN 3 and trending adoption of SKAN 4
  • What’s changing between SKAN 3 and SKAN 4
  • Actionable tactics to become an early adopter

John Koetsier

Senior Contributor

What you'll learn

Matthew Ellinwood

Director of Product Management

Sara Camden

Product Marketing, App Performance

Richard Eiseman

Digital Marketing Automation Specialist

Omer Gerzon

Director of Marketing & Growth

How Marketers Can Prepare

Eran Friedman

Co-Founder & CTO