Optimizing the entire growth loop

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So you finally got that app install, or purchased. Your work is done, right? Wrong.

Scalable, sustainable growth is not about the initial install or purchase. It’s about acquiring and retaining high-value users and customers in the long run. That means today's marketers are expected to go beyond traditional silos like "brand" vs. "performance", and instead become full-funnel marketers that optimally balance between all the stages of the growth loop.

Join industry experts from, Moloco, Storyly, Tinuiti, and Singular to discuss best practices for scalable, and sustainable growth with full-funnel marketing. Specifically, we’ll discuss:

Key considerations for optimizing each stage of the loop, including channels, creatives, tactics, etc
How are today’s marketers balancing between brand awareness and acquisition
Winning strategies for re-engaging and retaining your highest LTV users
How do you measure and balance your entire growth loop from awareness, to acquisition, to retention

Moderator

John Koetsier

Senior Contributor

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Victor Savath

VP of Solutions Consulting

Speakers

Anurag Agrawal

VP Product

Liz Emery

VP Mobile + Ad Tech Solutions

Irem Isik

Director of Operations