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2345 Yale Street, Palo Alto, CA 94306

All Rights Reserved ©
2345 Yale Street, Palo Alto, CA 94306


Optimizing the entire growth loop


So you finally got that app install, or purchased. Your work is done, right? Wrong. 

Scalable, sustainable growth is not about the initial install or purchase. It’s about acquiring and retaining high-value users and customers in the long run. That means today's marketers are expected to go beyond traditional silos like "brand" vs. "performance", and instead become full-funnel marketers that optimally balance between all the stages of the growth loop.

Join industry experts from, Moloco, Storyly, Tinuiti, and Singular to discuss best practices for scalable, and sustainable growth with full-funnel marketing. Specifically, we’ll discuss:

  • Key considerations for optimizing each stage of the loop, including channels, creatives, tactics, etc

  • How are today’s marketers balancing between brand awareness and acquisition

  • Winning strategies for re-engaging and retaining your highest LTV users

  • How do you measure and balance your entire growth loop from awareness, to acquisition, to retention


John Koetsier

Senior Contributor


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Victor Savath

VP of Solutions Consulting


Anurag Agrawal

VP Product

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Liz Emery

VP Mobile + Ad Tech Solutions

Irem Isik

Director of Operations