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2345 Yale Street, Palo Alto, CA 94306


The Future of UA


Some of the tactics and strategies to get you up to speed and soaring, specifically:

  • SKAdNetwork strategies that work (and some that don’t)

  • Google’s Privacy Sandbox and what steps to take to prepare now

  • The future of privacy-first UA, including measurement and data clean room solution


John Koetsier

Senior Contributor


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SKAN, Sandbox, Data Clean Rooms + more

What did we dig into?

Sherry Y. Lin

Group Manager, Marketing Technology

Cody Christie

 Director of User Acquisition & Marketing Technologies

Shamanth Rao

Founder & CEO

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Nick Blake


Gadi Eliashiv

CEO and Co-Founder

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The tried and tested framework for how app marketers do their jobs has been tossed out of the window with shifts in privacy policies and regulations. The days of 100% reliance on user-level data are over—we all have to adapt and evolve or risk being left behind.

 Singular brought together user acquisition experts from Lyft, Liftoff, Rocketship and Singular to share new insights into adaptive strategies to help you future-proof your growth.