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2345 Yale Street, Palo Alto, CA 94306

All Rights Reserved ©
2345 Yale Street, Palo Alto, CA 94306


Facebook + TikTok Data Changes:
What marketers need to know  


Facebook has recently announced the deprecation of AMM (Advanced Mobile Measurement) - revoking the ability for advertisers to receive device-level data. TikTok and other major publishers are quickly following suit.

These changes will limit internal data analysis capabilities and impact product and user acquisition teams’ ability to drive performance - and those who don’t adapt will quickly fall behind. What’s the expected impact? How can UA teams get ahead of these changes and continue to drive growth?

We’ll discuss:

How will the deprecation of device-level data impact marketers
- Strategies and tactics for driving growth with first-party and aggregated data
- How the role of MMPs need to evolve and innovate 


John Koetsier

Senior Contributor


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Gadi Eliashiv 

CEO & Co-Founder


Claire Rozain

Senior User Acquisition Manager

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David Philippson

CEO & Co-Founder 

Will Crocker Hay

VP, Customer and Partner Marketing

James Fang

VP, Product Marketing