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2345 Yale Street, Palo Alto, CA 94306

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Future of Measurement and UA 



As we dive into 2022, there is no time like the present to retrospect on 2021 user acquisition, and work towards success in the new year. Join Singular and RevX for an in depth fireside chat on the future of measurement and user acquisition.


Ron Konigsberg, Singular's CGO and Martje Abeldt, Rev X's CRO, got together to discuss:

  • 2021  - the biggest wins and mistakes for advertisers
  • Winning strategies for 2022:
    • how to make 2022 UA successful
    • First party data and privacy changes
    • The role of SKAdNetwork 
  • Incrementality in a post IDFA marketing world 


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Speakers

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Ron Konigsberg

Chief Growth Officer

Martje Abeldt

Chief RevX Officer