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Singular's ROI Index, 2017

Learn which media sources drove the best ROI for 1,700+ apps in 2017

Get an inside look at the ranks for the top-performing ad channels driving the highest quality ROI for mobile marketers on iOS & Android.

With over $1B in revenue, 315M installs, 1.7K+ apps, and 1.2K+ mobile media partners analyzed, the Singular ROI Index is the largest and most comprehensive study of its kind in the mobile marketing industry.

Singular is uniquely positioned to offer the most comprehensive set of ROI data as the leading mobile attribution and campaign analytics platform used by top marketers at Lyft, Rovio, Postmates, AirBnB, and Blizzard. This year’s edition of the Singular ROI Index combines its proven scoring methodology with the latest advancements in fraud detection to offer marketers insights of unprecedented accuracy into their return on ad spend.

Key findings you can see in the report

  1. Snapchat Enters the Scene on iOS
  2. Apple Search Ads Accelerates into the Top 5
  3. AdWords Takes Back the Top Spot on Android
  4. Facebook edges out AdWords in EMEA
  5. Twitter is on the Rise
  6. Top Video Media Sources Keep Climbing

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