I was recently speaking at a mobile marketing conference in San Francisco and saw a competitor’s booth.
In the booth, the competitor showed the relative marketing share of the various mobile attribution providers. Predictably, theirs was highest. Other players didn’t show very well, and Singular was one of them.
I loved it. Because they don’t understand what we do.
Playing a different game
Mobile Attribution is a very critical piece in a much larger puzzle.
That’s why we acquired an MMP, re-architected it as part of a holistic solution instead of a point solution, and that’s why we are winning over a massive number of tier one customers.
In fact, Singular has more customers, bar none, in the top 100 grossing apps on Android and the top 100 grossing apps on iOS than any of our competitors. 46% of the top 100 grossing iOS apps are Singular customers (and 50% of the top 50) and 46% of the top 100 grossing Android apps are Singular customers (and 50% of the top 50).
That’s because we offer something different.
Singular is a marketing intelligence platform. Our mission is to provide actionable insights to our customers, the best scientific marketers in the world.
We do that by solving the massive problem of data explosion and fragmentation in the marketing ecosystem across mobile, web, TV, offline, as well as paid, email, push, organic and any other form of marketing. We go beyond the confines of mobile advertising and mobile attribution, and are the only single pane of glass for all your marketing activity.
Every company in the world needs this.
Looking to the future
Today, we unify the biggest spectrum of more than 2,000 marketing technologies. And it’s just the beginning.
To echo Jeff Bezos, it’s day one.
For us what matters is having the best North Star. And that is the top customers. In every market, the top companies are a constant source of envy and imitation by the up-and-comers and smaller companies.
Since our launch in 2014, and up until this very moment of me typing this, these top customers are the strongest source of influence on our roadmap. That, combined with our vision, is helping us move forward.
We’ve got a lot in the kitchen. You’re going to start hearing more about it in January. Our vision is huge, and we’re well capitalized to make it happen.
For our amazing Singular customers, our sole mission is to be a great, innovative partner that will always put you two steps ahead of the competition. Accept nothing but relentless drive to serve, topped with the whipping cream of world-class innovation.
That is what the best do.
And we aim to serve the best.