Roku Ads Manager

Roku's place at the center of the streaming ecosystem provides a unique opportunity for advertisers to connect with their streaming audiences. Roku Ads Manager is the ad platform that enables that connection.

Built for speed and performance, Roku Ads Manager makes performance in streaming ads a reality for all businesses. Build, buy, and measure streaming ad campaigns all in one place. Set objectives and goals, target your ideal audience, upload creatives, and publish your campaign in minutes. Roku will automatically optimize your campaign based on your campaign parameters to maximize performance. Our self-service ad platform simplifies the streaming ad buying experience at every step, from campaign creation to performance optimization to billing.

The integration creates a bidirectional flow of app events (installs, sessions, purchases, etc.) from Singular into Ads Manager to power optimization, attribution reporting, and custom audience creation. In return, Roku sends attribution data back to Singular, so advertisers can see Roku campaign performance alongside all their other channels: social, search, display within the Singular dashboard they already use.