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Tips from the Experts: How to Plan for User Acquisition in 2021


2020 threw a lot at us - a global pandemic, new privacy restrictions, a completely new work environment, and so much more. But from all this craziness, we learned a lot of things that will help you succeed in the new year.... no matter what challenges 2021 has in store. 

We brought together marketing experts from Rovio, N3TWORK, Smadex, Liftoff, and Singular to share how they're planning for UA success in 2021, and distilled their insights into a handy downloadable guidebook. It covers:

  • How to overcome data challenges caused by the IDFA deprecation
  • What measurement methodologies your team should consider
  • How to approach retargeting, first-party data, and the IDFA opt-in
  • Opportunities for innovation and growth in 2021


Gadi Eliashiv

CEO & Co-founder

Michele Webb

VP of US Growth 

& Programmatic

Get the guidebook

Kieran O'Leary

VP Marketing

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2345 Yale Street, Palo Alto, CA 94306

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Nebojsa Radovic

Growth Lead


Dennis Mink

VP Marketing