An educational webinar series curated by industry insiders and marketing leaders to help you level-up your app marketing and stay competitive. New sessions added every month!

All Rights Reserved © Singular.net
2345 Yale Street, Palo Alto, CA 94306

BACK TO TOP

What is Next-Gen Attribution?

We're here to help your team's coronavirus efforts

Futureproof your mobile acquisition strategy

Sign me up

Marketers need to adapt their measurement and ad strategy… and they need to do it fast.
The methods we use to track ad performance and privacy requirements are constantly evolving.
But with disruption, comes innovation. 

Expert curated webinars and resources to set you up for success

ON-DEMAND WEBINAR:

Are you thinking about how to run user acquisition in a post-IDFA world? You're not alone. Watch this special AMA (ask me anything) webinar with experts from Lyft, Homa Games, and ironSource to learn how to prepare for user acquisition in iOS 14.

User acquisition in iOS 14  /  On-demand

Watch now

User acquisition in iOS 14 
On-demand

Watch now

Ad monetization can be a huge source of revenue if you know how to build the right strategy. Learn how Voodoo, Game Hive, Neon Play, and MoPub scale ad revenue and how you can apply their best practices to your business.

Ad Monetization Tips: How the Pros Optimize Ad Revenue  /  On-demand

ON-DEMAND WEBINAR:

iOS 14 + IDFA Changes
On-demand

UA teams across verticals are increasingly leveraging the web to acquire and reengage app users. And it’s paying off big time. Join experts from Riot Games, Google, Singular, and DraftKings to learn how to succeed with this tactic.

Expert panel: How to acquire app users from 

the web  / On-demand

ON-DEMAND WEBINAR:

How to acquire app users from the web   On-demand

Watch now

Join teams who’ve futureproofed their marketing strategy

Sign me up

Sign up once and get notified when new resources are added to the series, including expert webinars,
data-driven reports, and best practice guides. We promise not to spam you and you can opt-out at any time.

Keep me in the loop with new resources in this series

Why the shift to Next-Gen Attribution?

Legacy Attribution

Legacy
Attribution

Next-Gen Attribution

Next-Gen
Attribution

One-size-fits-all

Don’t settle for default attribution settings and blackbox configurations.

Fully customizable

Control attribution settings at the campaign and source level for reliable measurement.

Partial, inaccurate reporting 

Legacy providers lack accurate and complete cost tracking, resulting in fewer insights.

Holistic and full-funnel

Unify campaign data and attribution data to uncover timely, accurate performance insights.

Reactive detection

Fails to block fraud before an attribution decision, resulting in lost budgets and bad data.

Proactive protection

Keep budgets focused on real users by rejecting fraud attempts before they are attributed.

Limited access to your data

Your attribution data is yours-- it shouldn’t be held hostage by your vendors.

Complete access to your data

Robust APIs (free of charge) and ETL tools to load your data directly into internal tools.

Attribution Settings

Reporting
and Insights

Fraud
Prevention

Data
Accessibility

Sign up to get notified when new resources are added

Attribution Settings

Reporting and Insights

Fraud Prevention

Data Accessibility

Checks the box

Bare minimum doesn’t cut it in today’s privacy-centric world. And your data should never be commoditized.

Goes above & beyond

Measurement that enables data-driven strategies without compromising your users’ privacy.

Privacy

Data Accessibility

ON-DEMAND WEBINAR:

Data-driven marketing isn't over. It just looks different in a post-IDFA world. Find out what losing the IDFA means for marketers, what it's being replaced by, and how Singular is supporting SKAdNetwork.

iOS 14 & IDFA changes: What you need to know /  On-demand

Watch now

iOS 14 & IDFA changes 
On-demand

Download

Everything you need to ensure your team is successful in a post-IDFA world, including an iOS 14 readiness checklist, what to expect from your attribution provider, and details on how to get the most out of SKAdNetwork.

The Complete Guide to Marketing Measurement in iOS 14

GUIDE:

iOS 14 + IDFA Changes
On-demand

Download

UA experts from Rovio, N3TWORK, Liftoff, Smadex, and Singular share their best practices for success during times of uncertainty to help you ensure your 2021 user acquisition strategy is successful - no matter what challenges arise!

Tips from the Experts: How to Plan for User Acquisition in 2021  

GUIDEBOOK:

Tips from the Experts: How to Plan for UA in 2021

Watch now

Catch the recording of this ask-me-anything webinar featuring Gadi Eliashiv, CEO and Co-founder of Singular, and Yevgeny Peres, VP Growth at ironSource, where they answer tons of attendee questions about the IDFA deprecation and how to get ready for it.

IDFA Deprecation: How to Prepare Now /  On-demand

ON-DEMAND WEBINAR:

IDFA Deprecation: How to Prepare Now

Watch Now

Wondering how to keep up with your users across different devices? Marketers from Truebill, Digit, Criteo, and Singular break down how to build a successful cross-platform user acquisition strategy.

Bridging the Gap Between Web and Mobile UA /  On-demand

ON-DEMAND WEBINAR:

Bridging the Gap Between Web and Mobile UA