SKAN v4 deep dive: How iOS UA will evolve

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SKAdNetwork 4 is here:
What you need to know

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Discussion by

John Koetsier

Senior Contributor

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Gadi Eliashiv

CEO & Cofounder

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Apple has dropped iOS 16.1 and SKAdNetwork 4 along with it. Between adding multiple postbacks, changes to web-to-app, the evolution of privacy thresholds, and more, there's a lot marketers can take advantage of with this latest version of SKAN.

Join Singular’s CEO, Gadi Eliashiv, and industry expert and Senior Forbes Contributor, John Koetsier for a must-watch session that covers:

- What’s new with SKAdNetwork 4?
- What did we not expect to be included but was?
- What’s good, what’s bad, and when will this all hit the ecosystem?

On-demand