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2345 Yale Street, Palo Alto, CA 94306
All Rights Reserved © Singular.net
2345 Yale Street, Palo Alto, CA 94306
Facebook + TikTok Data Changes:
What marketers need to know
On-Demand
Facebook has recently announced the deprecation of AMM (Advanced Mobile Measurement) - revoking the ability for advertisers to receive device-level data. TikTok and other major publishers are quickly following suit.
These changes will limit internal data analysis capabilities and impact product and user acquisition teams’ ability to drive performance - and those who don’t adapt will quickly fall behind. What’s the expected impact? How can UA teams get ahead of these changes and continue to drive growth?
We’ll discuss:
- How will the deprecation of device-level data impact marketers
- Strategies and tactics for driving growth with first-party and aggregated data
- How the role of MMPs need to evolve and innovate
Moderator
John Koetsier
Senior Contributor
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Gadi Eliashiv
CEO & Co-Founder
Speakers
Claire Rozain
Senior User Acquisition Manager
David Philippson
CEO & Co-Founder
VP, Customer and Partner Marketing
James Fang
VP, Product Marketing