# Singular – end-to-end attribution and analytics platform

> Singular is a next-generation marketing analytics and attribution platform designed to power faster growth through smarter ROI insights. We unify attribution, cost aggregation, fraud prevention, ad monetization, and cross-platform analytics into one source of truth—enabling marketing teams to optimize performance, reduce manual work, and scale efficiently.

Used by leading mobile-first and enterprise brands, Singular provides actionable insights with automated data pipelines, privacy-ready SKAN reporting, and the industry’s top fraud protection.

> Explore solutions for marketing analytics, cost aggregation, ETL, mobile attribution, fraud prevention, and ad monetization. Access customer success stories, technical documentation, educational content on MMPs, SKAN, and deep linking, and thought leadership via the Singular Blog. The platform is trusted by growth teams to save time, align internal stakeholders, and drive high-performance user acquisition

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## Pages

- [Creative Challenge](https://www.singular.net/creative-challenge/)
- [Food & Drink | vertical](https://www.singular.net/food-drink/)
- [Travel | vertical](https://www.singular.net/travel/)
- [Web Attribution](https://www.singular.net/web-attribution/)
- [CTV Attribution](https://www.singular.net/ctv/)
- [E-commerce | Vertical](https://www.singular.net/e-commerce/)
- [Careers - Singular](https://www.singular.net/careers/)
- [Data Governance](https://www.singular.net/data-governance/)
- [Growth Masterminds Podcast](https://www.singular.net/growth-masterminds-podcast/)
- [Press](https://www.singular.net/press/)
- [PC and Console Attribution | Singular](https://www.singular.net/pc-and-console/)
- [Webinars](https://www.singular.net/videos/)
- [Guides](https://www.singular.net/report-and-guides/)
- [Blog](https://www.singular.net/blog/)
- [Success Stories](https://www.singular.net/customers-love-singular/)
- [Finance | vertical](https://www.singular.net/fintech/)
- [Audience Management New | Singular](https://www.singular.net/audience-management/)
- [Mobile Attribution Reviews](https://www.singular.net/mobile-attribution-reviews/)
- [SKAdNetwork Adoption Dashboard](https://www.singular.net/skadnetwork-adoption/)
- [Pipa Studios aumenta em 2x o número de usuários pagantes com melhor visibilidade e acesso aos dados](https://www.singular.net/case-study-pipa-portuguese/)
- [Creative IQ](https://www.singular.net/creative-iq/)
- [Gaming | vertical](https://www.singular.net/gaming/)
- [Cross-Device Attribution](https://www.singular.net/cross-device-attribution/)
- [Web3 Performance Measurement | vertical](https://www.singular.net/web3-measurement/)
- [Marketing Analytics new](https://www.singular.net/marketing-analytics/)
- [Compliant Attribution for Kids Apps | Vertical](https://www.singular.net/kids-app-compliance/)
- [Ad Benchmarks](https://www.singular.net/benchmarks/)
- [Security and Privacy](https://www.singular.net/data-security-privacy/)
- [Cost Aggregation](https://www.singular.net/cost-aggregation/)
- [Partner Terms & Conditions](https://www.singular.net/partner-terms/)
- [Ad Monetization](https://www.singular.net/ad-monetization/)
- [MMP](https://www.singular.net/mmp/)
- [SKAdNetwork Attribution](https://www.singular.net/skadnetwork/)
- [Fraud Detection and Prevention](https://www.singular.net/fraud-prevention/)
- [Deep linking](https://www.singular.net/deep-linking/)
- [Mobile Attribution](https://www.singular.net/mobile-attribution/)
- [ETL](https://www.singular.net/marketing-etl/)
- [Growth Masterminds podcast](https://www.singular.net/growth-masterminds-podcast-old/)
- [Deep Linking - old template](https://www.singular.net/deeplinking/)
- [Data Transformation](https://www.singular.net/marketing-data/data-transformation/)
- [Data Destinations](https://www.singular.net/marketing-data/data-destinations/)
- [Marketing and ETL: ETL is the BI analyst’s no-code solution](https://www.singular.net/marketing-and-etl-etl-is-the-bi-analysts-no-code-solution/)
- [Pricing](https://www.singular.net/pricing/)
- [AWS Solutions](https://www.singular.net/partner-integrations/aws/)
- [7 things your mobile attribution platform doesn't do (but should)](https://www.singular.net/resources/mobile-attribution-report/)
- [How dynamic audience insights deliver the holy grail of advertising (and marketing)](https://www.singular.net/resources/dynamic-audience-insights-deliver-the-holy-grail-of-advertising-and-marketing/)
- [Marketing data integration: why you absolutely must combine cause and effect](https://www.singular.net/resources/marketing-data-integration-why-the-best-marketers-combine-cause-and-effect/)
- [Site Map](https://www.singular.net/site-map/)
- [Let's Talk](https://www.singular.net/about-us/lets-talk/)
- [The Death of App Install Fraud on Android](https://www.singular.net/resources/ad-fraud-prevention-report/)
- [Marketing masterclass from expert mobile marketers](https://www.singular.net/resources/unify-at-home-marketing-masterclass/)
- [Fraud Index Confirmation](https://www.singular.net/fraud-index-confirmation/)
- [SOI Report Confirmation](https://www.singular.net/soi-report-confirmation/)
- [Chief Growth Officer 2019: The state of the CGO](https://www.singular.net/growth-of-the-cgo/)
- [ROI Index 2019](https://www.singular.net/roi-index-2018-top-mobile-media-sources/)
- [ROI Index 2017](https://www.singular.net/roi-index-2017-top-mobile-media-sources/)
- [Fraud Index 2017](https://www.singular.net/mobile-fraud-index/)
- [Webinars & Videos](https://www.singular.net/videos-old/)
- [Children's Privacy Notice](https://www.singular.net/children-privacy-notice/)
- [Terms & Conditions](https://www.singular.net/terms/)
- [Privacy Policy](https://www.singular.net/privacy-policy/)
- [Company](https://www.singular.net/about-us/company-culture/)
- [ROI & performance analytics](https://www.singular.net/roi-performance-analytics/)
- [Fraud Prevention](https://www.singular.net/fraud-prevention-old/)
- [Automated Alerts](https://www.singular.net/marketing-automation/advertising-alerts/)
- [People](https://www.singular.net/about-us/people/)
- [Events](https://www.singular.net/about-us/events/)
- [Contact Us](https://www.singular.net/about-us/contact/)
- [Contact us](https://www.singular.net/contact-us/)
- [Budget Management](https://www.singular.net/budget-management/)
- [Data Governance](https://www.singular.net/marketing-data/data-governance/)
- [Attribution](https://www.singular.net/marketing-data/mobile-attribution/)
- [Data Connectors](https://www.singular.net/marketing-data/data-integrations/)
- [New World](https://www.singular.net/marketing-intelligence-platform/new-world/)
- [Marketing Intelligence Report](https://www.singular.net/marketing-intelligence-platform/)
- [New Tools](https://www.singular.net/marketing-intelligence-platform/new-tools/)
- [New Results](https://www.singular.net/marketing-intelligence-platform/new-results/)
- [Developers](https://www.singular.net/developers/)
- [Resource Center](https://www.singular.net/resource-center/)
- [Overview](https://www.singular.net/resources/overview/)
- [Integrations](https://www.singular.net/partner-integrations/integrations/)
- [Sign up for a free trial](https://www.singular.net/demo/)
- [Resources](https://www.singular.net/resources/)
- [About us](https://www.singular.net/about-us/)
- [Partners](https://www.singular.net/partner-integrations/)
- [Products](https://www.singular.net/marketing-analytics-platform/)
- [Unified Marketing Data](https://www.singular.net/marketing-data/)
- [Automation](https://www.singular.net/marketing-automation/)
- [Home](https://www.singular.net/)

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## Posts

- [6 UA lessons from the experts at Tilting Point (oh, and a $150M user acquisition fund)](https://www.singular.net/blog/ua-lessons/)
- [Marketing analytics landscape 2025: hello AI](https://www.singular.net/blog/marketing-analytics-landscape/)
- [Just use 1 ad network? 15 reasons why you still need an MMP](https://www.singular.net/blog/need-an-mmp/)
- [Scaling mobile user acquisition strategy in 2025](https://www.singular.net/blog/mobile-user-acquisition-strategy/)
- [Win with creative: insights from TikTok, Craftsman+, Tinuiti, SplitMetrics, Liftoff, Moloco, and Singular](https://www.singular.net/blog/win-with-creative/)
- [Generative AI for marketing: 17 tools for app growth](https://www.singular.net/blog/generative-ai-tools-for-marketing/)
- [10 top tips for building web funnels, plus 1 tactic to boost revenue 20%](https://www.singular.net/blog/web-funnels-top-tips/)
- [Creative fatigue in 2025: How to detect it, prevent it, and outsmart it](https://www.singular.net/blog/creative-fatigue/)
- [G2 redo: yep, Singular’s the top MMP again, according to 1,794 marketers](https://www.singular.net/blog/top-mmp/)
- [AI-enabled marketing: what marketers are asking Singular via our Claude MCP integration](https://www.singular.net/blog/ai-enabled-marketing/)
- [Best apps for kids in 2025: reading, drawing, math, learning, coding & more](https://www.singular.net/blog/top-apps-for-kids/)
- [RIP waterfalls: 3 levers to boost ad mediation revenue when MAX kills the waterfall](https://www.singular.net/blog/ad-mediation-revenue/)
- [AI marketing: 99% of marketers are using AI ... here's what they're doing](https://www.singular.net/blog/ai-marketing/)
- [Zero hallucination AI-generated marketing insight](https://www.singular.net/blog/zero-hallucination-ai-generated-marketing-insight/)
- [Post-truth ad measurement with Hannah Parvaz, Sara el Bachri, David Vargas, Eran Friedman](https://www.singular.net/blog/ad-measurement/)
- [AI is eating marketing. Here’s how marketers can stay relevant](https://www.singular.net/blog/ai-is-eating-marketing/)
- [Where to find the best value in mobile ad networks with the Singular ROI Quadrant](https://www.singular.net/blog/mobile-ad-networks-roi-quadrant/)
- [Advanced Mobile Measurement is re-enabled: Singular now supports Meta’s AMM for both iOS and Android](https://www.singular.net/blog/advanced-mobile-measurement/)
- [Top finance apps globally by region: budgeting, payments, wallets, banking, investments, and more](https://www.singular.net/blog/top-finance-apps/)
- [Now you’re a data genius too: get instant AI-powered marketing insights from top LLMs, starting with Claude](https://www.singular.net/blog/ai-marketing-insights/)
- [Talk to your data: Singular launches instant AI-powered insights with top LLMs, starting with Claude](https://www.singular.net/blog/ai-insights-claude/)
- [iOS 26: Everything privacy-related Apple announced at WWDC 2025](https://www.singular.net/blog/ios-26-wwdc-privacy/)
- [WWDC 2025: 5 great updates for Apple’s AdAttributionKit, but there’s a catch](https://www.singular.net/blog/wwdc-2025-aak/)
- [AI adpocalypse: what are marketers going to do in the age of AI ads?](https://www.singular.net/blog/ai-adpocalypse-ai-ads/)
- [Inside Creative IQ: Singular's new AI-powered creative optimization suite](https://www.singular.net/blog/ad-creative-optimization/)
- [Top 30 mobile games for summer 2025](https://www.singular.net/blog/top-mobile-games/)
- [CTV targeting gets 2-5X better with video-level targeting](https://www.singular.net/blog/ctv-targeting/)
- [Ad spend up, tariff impact in USA, global UA trends: The Q2 2025 Singular Quarterly Trends Report](https://www.singular.net/blog/quarterly-trends-report-q2-2025/)
- [Research: using 6+ ad networks correlates with higher ROI, lower CPI, higher retention](https://www.singular.net/blog/ad-networks/)
- [Brutal, flexible, global: How top marketers are unlocking outsized ROAS right now](https://www.singular.net/blog/unlocking-outsized-roas/)
- [Introducing Creative IQ: AI-powered insights for unstoppable creative growth](https://www.singular.net/blog/ai-powered-creative-optimization/)
- [Google's Integrated Conversion Measurement opens a new chapter for mobile](https://www.singular.net/blog/google-integrated-conversion-measurement-announcement/)
- [Taking iOS payments in-house? Here’s how to measure it with your MMP](https://www.singular.net/blog/ios-payments-inhouse/)
- [How to get your Apple Ads SKAN postbacks (AKA Apple Search Ads SKAN postbacks)](https://www.singular.net/blog/apple-ads-skan-postbacks/)
- [Checklist: should you take iOS payments in-house?](https://www.singular.net/blog/ios-payments/)
- [Long live OAPs: Apple’s grip on out of App Store payments ‘broken’](https://www.singular.net/blog/oaps/)
- [The top 10 entertainment apps on iOS and Android in USA, Brazil, Japan, India, Germany, UK, and Korea](https://www.singular.net/blog/top-10-entertainment-apps/)
- [Ad prices 2025: What Snap, Google, & Meta earnings will tell us](https://www.singular.net/blog/ad-prices-2025/)
- [How to get 1 million app users](https://www.singular.net/blog/1-million-app-users/)
- [The state of mobile measurement in 2025: an emerging golden age?](https://www.singular.net/blog/mobile-measurement-in-2025/)
- [Reddit, Moloco join Google, Meta, TikTok, Apple in mobile advertising leadership; X is the platform of vice ads](https://www.singular.net/blog/mobile-advertising/)
- [Snapchat Advanced SAN: what you need to know](https://www.singular.net/blog/snapchat-advanced-san/)
- [AI-generated UGC is 60-70% awesome, 30-40% meh](https://www.singular.net/blog/ai-generated-ugc/)
- [Introducing Extract: modern data movement to unify your growth stack data](https://www.singular.net/blog/extract-growth-stack-data/)
- [Singular is the global best MMP for 2nd year running, say 1,636 marketers](https://www.singular.net/blog/global-best-mmp/)
- [Mobile game ad creative that crushes: the 2-second rule, 5% insanity, and more](https://www.singular.net/blog/mobile-game-ad-creative/)
- [Apple Search Ads adds support for SKAdNetwork, AdAttributionKit](https://www.singular.net/blog/apple-search-ads-skadnetwork-adattributionkit/)
- [Subscription apps: 17 things I learned from RevenueCat’s big new report](https://www.singular.net/blog/subscription-apps/)
- [Why France fined Apple $162M over ATT ... and how app tracking transparency might change globally](https://www.singular.net/blog/france-fined-apple/)
- [10 critical mobile app retargeting insights from an app with 100M monthly average users](https://www.singular.net/blog/mobile-app-retargeting/)
- [Mobile advertising analytics: 3 key trends shaping measurement](https://www.singular.net/blog/mobile-advertising-analytics/)
- [Hello cross-device retention … hello higher ROAS, higher LTV, better campaign optimization](https://www.singular.net/blog/cross-device-retention/)
- [Mobile game monetization: separating winners & losers](https://www.singular.net/blog/mobile-game-monetization/)
- [Apple Search Ads adds View-Through Attribution — Singular is ready](https://www.singular.net/blog/apple-search-ads-view-through-attribution/)
- [Top 100 fintech apps 2025: who’s winning and who's growing](https://www.singular.net/blog/top-fintech-apps/)
- [iOS mobile measurement 2025: the tools that still work](https://www.singular.net/blog/ios-mobile-measurement/)
- [State of user acquisition 2025: 8 top tips](https://www.singular.net/blog/user-acquisition-2025/)
- [Free tools for ‘stupid simple’ game analytics: retention, LTV, DAU, ARPDAU](https://www.singular.net/blog/game-analytics-dau/)
- [The emerging LLM search advertising landscape: infographic](https://www.singular.net/blog/llm-search-advertising/)
- [Incrementality testing insights from 750 million app installs](https://www.singular.net/blog/incrementality-testing-insights/)
- [UA 2025: recapping our massive state of user acquisition live event](https://www.singular.net/blog/ua-2025/)
- [Incrementality testing: a definitive guide for 2025](https://www.singular.net/blog/incrementality-testing/)
- [20 reasons why American app publishers need to worry about data privacy laws (plus … how to make privacy sexy)](https://www.singular.net/blog/data-privacy-laws/)
- [Firebase Dynamic Links is shutting down. Here’s the deep linking solution you need](https://www.singular.net/blog/firebase-dynamic-links-deep-links/)
- [Scale ad spend to $10K/week profitably: 5 tips](https://www.singular.net/blog/scale-ad-spend/)
- [10X spike in traffic: Super Bowl leads to Super Traffic (and showcases Super Scalability)](https://www.singular.net/blog/super-bowl-traffic/)
- [Ilkka Paananen TLDR: 9 things I learned from the Supercell CEO’s rollercoaster year-end recap](https://www.singular.net/blog/supercell/)
- [5 reasons why Web2app spend jumped 54% last year, UA predictions for 2025, and more](https://www.singular.net/blog/web2app-spend/)
- [ELT vs ETL: Everything you need to know](https://www.singular.net/blog/elt-vs-etl/)
- [Women gamers: 9 things game publishers and marketers need to know](https://www.singular.net/blog/women-gamers/)
- [ChatGPT up 8,400%: Singular’s Q1 2025 Quarterly Trends Report](https://www.singular.net/blog/chatgpt/)
- [60% lower cost per trial via web2app?](https://www.singular.net/blog/web2app/)
- [Finally: ads on Threads. How will the value compare to X or Twitter?](https://www.singular.net/blog/ads-on-threads/)
- [Welcome Charlie Cao, Singular’s new general manager for APAC](https://www.singular.net/blog/charlie-cao-apac/)
- [How games are boosting revenue 30% using off-platform mobile payments](https://www.singular.net/blog/games-mobile-payments/)
- [TikTok shutdown (and re-opening): advertiser impact](https://www.singular.net/blog/tiktok-shutdown/)
- [Mobile ad fraud: why customizable fraud rules are your best friend](https://www.singular.net/blog/customizable-fraud-rules/)
- [Media buying models: CPM, CPC, CPL, CPA, CPE, CPS, CPI, CPV, PPC, and more!](https://www.singular.net/blog/media-buying-models/)
- [Scaling games beyond 1 million players: 6 challenges](https://www.singular.net/blog/scaling-games/)
- [The rewarded ad space is exploding and it’s all AppLovin’s fault](https://www.singular.net/blog/rewarded-ad/)
- [Creator economy: the $250 billion tailwind behind influencer marketing (and UGC ads) in 2025](https://www.singular.net/blog/creator-economy/)
- [Overlooked niches when growing games globally](https://www.singular.net/blog/growing-games-globally/)
- [Marketers, welcome to the privacy end game: you ain’t seen nothing yet](https://www.singular.net/blog/privacy-end-game/)
- [Singular now supports ad revenue attribution for Meta installs, providing more accurate ROAS and LTV](https://www.singular.net/blog/ad-revenue-attribution/)
- [How to scale influencer marketing: 10 key tips](https://www.singular.net/blog/scale-influencer-marketing/)
- [This is how the rebels win: Epic Games Store to be pre-installed on millions phones](https://www.singular.net/blog/epic-games-store/)
- [Hacking mobile games growth: the ultimate Growth Masterminds miniseries](https://www.singular.net/blog/hacking-mobile-games-growth/)
- [2024 year in review: what digital marketers need to know about the internet](https://www.singular.net/blog/2024-year-in-review/)
- [2025 mobile ad spend projections: Singular’s strategic customers’ ad spend jumped 41%](https://www.singular.net/blog/mobile-ad-spend-projections/)
- [How LTV forecasting can help you scale your mobile game 10X faster](https://www.singular.net/blog/ltv-forecasting/)
- [Welcoming Singular’s first-ever CMO, Stephanie Pilon](https://www.singular.net/blog/stephanie-pilon-cmo/)
- [Retail subscriptions & going viral on Tiktok Shop with GNC VP Vivian Chang](https://www.singular.net/blog/retail-subscriptions/)
- [On Adjust, layoffs, and running an MMP](https://www.singular.net/blog/adjust-layoffs/)
- [Transportation, delivery, and on-demand: new research report](https://www.singular.net/blog/on-demand-report/)
- [8 keys to winning with web-to-app journeys](https://www.singular.net/blog/web-to-app/)
- [Why the Roku remote is boosting CTV ad conversion rates 5X over QR codes](https://www.singular.net/blog/ctv-ad-conversion-rates/)
- [User acquisition diversification: DOOH, CTV, podcasts, radio](https://www.singular.net/blog/user-acquisition-diversification/)
- [Personalized ads: how valuable compared to generic ads?](https://www.singular.net/blog/personalized-ads/)
- [10 tips for creative that wins in 2025](https://www.singular.net/blog/creative-that-wins/)
- [Q3 2024 Quarterly Trends Report: web2app up, casual games growing, non-traditional ad networks expanding, and more](https://www.singular.net/blog/q3-2024-quarterly-trends/)
- [Google antitrust: here’s what the states and DOJ say they want](https://www.singular.net/blog/google-antitrust/)
- [Programmatic mobile advertising: USA vs UK, Germany, India, Brazil, Japan, and more](https://www.singular.net/blog/programmatic-mobile-advertising/)
- [Snap’s big quarter: seeing its growth in Singular data](https://www.singular.net/blog/snap/)
- [Marcus Burke on web2app, Meta, SKAN, and why free trials suck so freakishly hard](https://www.singular.net/blog/marcus-burke/)
- [AI-driven ad automation: Tiktok Smart+ vs Meta Advantage+ vs Google App Campaigns](https://www.singular.net/blog/ad-automation/)
- [End cards: why you might be throwing away 30% extra conversions by not optimizing your end cards](https://www.singular.net/blog/end-cards/)
- [PayPal wants to fix retail media by aggregating millions of retail media ad networks](https://www.singular.net/blog/retail-media/)
- [Medir el performance conjunto en apps y web: el reto del cross-device tracking](https://www.singular.net/blog/apps-y-web/)
- [New Unity CEO Matt Bromberg on games, ads, AI](https://www.singular.net/blog/unity-ceo-matt-bromberg/)
- [TikTok’s Advanced SAN integration in Singular: what you need to know](https://www.singular.net/blog/tiktok-advanced-san/)
- [Singular now supports Advanced AEM for Meta iOS app promotion campaigns](https://www.singular.net/blog/advanced-aem/)
- [CAPIs, CAPIs, CAPIs: everything you need to know about conversion APIs](https://www.singular.net/blog/capis/)
- [Connected TV ad strategies: 10 tips on optimizing ad strategies via streaming media](https://www.singular.net/blog/connected-tv-ad-strategies/)
- [Amazon launches generative AI for ads: product videos, animated GIFs](https://www.singular.net/blog/generative-ai-ads/)
- [Top 8 mistakes in paid user acquisition, with Replug's Lorenzo Rossi](https://www.singular.net/blog/paid-user-acquisition/)
- [UA via OEM: Android device manufacturers have some new tricks up their sleeves](https://www.singular.net/blog/ua-via-oem/)
- [SKAN vs AAK: similarities and differences](https://www.singular.net/blog/skan-vs-aak/)
- [Upgrade your MMP](https://www.singular.net/blog/upgrade-your-mmp/)
- [AI and mobile games: Roblox chief scientist Morgan McGuire](https://www.singular.net/blog/ai-mobile-games/)
- [Holiday marketing mastery: 11 tips to dominate growth in Q4](https://www.singular.net/blog/holiday-marketing-mastery-q4/)
- [Installing a third party app store on your iPhone](https://www.singular.net/blog/third-party-app-store/)
- [¿Qué es SKAN y cómo afecta al mundo app?](https://www.singular.net/blog/que-es-skan-y-como-afecta-al-mundo-app/)
- [Player motivation: are we forgetting the most important topic in game marketing?](https://www.singular.net/blog/player-motivation/)
- [Mobile attribution and affiliate marketing: an evolving landscape](https://www.singular.net/blog/affiliate-marketing/)
- [Top apps 2024: Music, Entertainment, Travel, Fitness, and Food](https://www.singular.net/blog/top-apps/)
- [Does your north star metric suck? And do you really need a growth team?](https://www.singular.net/blog/north-star-metric/)
- [ATT opt-in rates 2024: down, down, down (but here’s how to improve)](https://www.singular.net/blog/att-opt-in-rates-2024/)
- [The traditional app store model is under attack from both above and below](https://www.singular.net/blog/traditional-app-store-model/)
- [Omnichannel targeting: 5 ways to leverage consumer insights](https://www.singular.net/blog/omnichannel-targeting/)
- [Growing fintech apps in 2024: 5 things I learned in a chat with Self Financial’s Paul Kovalski](https://www.singular.net/blog/growing-fintech-apps/)
- [The top 100+ on-demand apps of 2024 (so far)](https://www.singular.net/blog/top-on-demand-apps/)
- [Singular’s Quarterly Trends Report: Q2 2024](https://www.singular.net/blog/quarterly-trends-report-q2-2024/)
- [How to sell your app: insights from an expert](https://www.singular.net/blog/sell-your-app/)
- [Hello Web AdAttributionKit ... the new Private Click Measurement](https://www.singular.net/blog/web-adattributionkit/)
- [How the cookie crumbles: on Google, Privacy Sandbox, & third party cookies](https://www.singular.net/blog/third-party-cookies/)
- [The secret weapon behind Idle Tycoon's massive mobile success](https://www.singular.net/blog/massive-mobile-success/)
- [Top mobile app publishers right now: overall, fintech, games, music, and travel](https://www.singular.net/blog/top-mobile-app-publishers/)
- [Privacy Sandbox Simulator: get a sneak peek NOW at the data you’ll get](https://www.singular.net/blog/privacy-sandbox-simulator/)
- [Why you need creative for Google: a Google-specific creative strategy](https://www.singular.net/blog/creative-for-google/)
- [Singular is the best MMP, say G2 results based on 1,434 marketer reviews](https://www.singular.net/blog/best-mmp/)
- [Fintech apps: 4 themes & 9 trends to watch in 2024](https://www.singular.net/blog/fintech-apps-trends/)
- [4 frameworks for killer mobile app retention](https://www.singular.net/blog/4-frameworks-for-killer-mobile-app-retention/)
- [China mobile apps 2024: An overview of the Chinese mobile ecosystem today](https://www.singular.net/blog/china-mobile-app-market/)
- [User acquisition Olympics: Win gold at the 2024 summer games](https://www.singular.net/blog/user-acquisition-olympics/)
- [What’s winning in mobile games in 2024?](https://www.singular.net/blog/mobile-games-2024/)
- [Creative winners: tips from the best in the world on how to make creative that converts](https://www.singular.net/blog/creative-winners/)
- [Protected App Signals is a game changer for Privacy Sandbox targeting and ad relevance](https://www.singular.net/blog/protected-app-signals/)
- [24 essential mobile app marketing strategy trends for 2024](https://www.singular.net/blog/mobile-app-marketing-strategy-trends/)
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- [MMM? Incrementality? Unified Measurement is the future for marketing in the age of privacy](https://www.singular.net/blog/unified-measurement-ios/)
- [Ad fraud 2022: what mobile user acquisition experts need to know](https://www.singular.net/blog/ad-fraud-2022-what-mobile-user-acquisition-experts-need-to-know/)
- [How to combine ASO with paid acquisition](https://www.singular.net/blog/how-to-combine-aso-with-paid-acquisition/)
- [Leveling up SKAN performance: 3 stages of SKAdNetwork effectiveness](https://www.singular.net/blog/skan-performance-stages/)
- [Contextual targeting and advertising: how good can it get?](https://www.singular.net/blog/contextual-targeting/)
- [A step-by-step guide to boosting your App Store conversion rate](https://www.singular.net/blog/a-step-by-step-guide-to-boosting-your-app-store-conversion-rate/)
- [Automated insight: optimized SKAN conversion models alert you to smarter SKAN set-ups](https://www.singular.net/blog/optimized-skan-conversion-models/)
- [Why the crypto crash was great for web3 games (and how to grow now)](https://www.singular.net/blog/crypto-crash-web3-games/)
- [SKAN 4: 14 things we know so far (or think we do)](https://www.singular.net/blog/skan-4-features/)
- [Why Unity bought ironSource: Chatting with CEO John Riccitiello](https://www.singular.net/blog/unity-bought-ironsource/)
- [SKAN v4: 27 questions answered](https://www.singular.net/blog/skan-v4/)
- [Europe’s new Digital Markets Act will change app stores as we know them … and maybe platform privacy rules too](https://www.singular.net/blog/digital-markets-act-app-store/)
- [Mobile marketers' privacy progress: 4 datapoints on the future of marketing measurement](https://www.singular.net/blog/mobile-marketers-privacy-progress/)
- [10 insights from Rovio on maximizing SKAN for user acquisition](https://www.singular.net/blog/rovio-skan-ios/)
- [13 things mobile marketers should do now to prep for the perfect storm of privacy, economic downturn, and post-Covid rebound](https://www.singular.net/blog/mobile-economic-downturn/)
- [12 insights on the future of marketing measurement from Lyft, Rocketship HQ, Liftoff, and Singular](https://www.singular.net/blog/future-marketing-measurement/)
- [WWDC Day 3: SKAdNetwork v4.0 details are here!](https://www.singular.net/blog/wwdc-skadnetwork-v4-news/)
- [WWDC Day 1: New SKAdNetwork, and possibly more](https://www.singular.net/blog/2022-wwdc-updates-skadnetwork/)
- [8 charts on $500 million in shopping apps ad spend: what can we learn?](https://www.singular.net/blog/shopping-apps-ad-spend/)
- [What TikTok’s push into gaming means for app publishers](https://www.singular.net/blog/gaming-on-tiktok/)
- [Preparing for the next phase of mobile analytics on iOS: Past, present, and future](https://www.singular.net/blog/mobile-analytics-ios/)
- [The ultimate guide to SKAdNetwork privacy thresholds](https://www.singular.net/blog/skadnetwork-privacy-threshold/)
- [New guide: How to run high-performance user acquisition on iOS with SKAdNetwork](https://www.singular.net/blog/ios-user-acquisition-guide/)
- [iOS Performance marketing is back: Singular’s SKAN Advanced Analytics provides accurate D7 revenue](https://www.singular.net/blog/skadnetwork-advanced-analytics/)
- [Google updates Privacy Sandbox: explicitly details MMP role, web-to-app journeys](https://www.singular.net/blog/mmp-privacy-sandbox/)
- [Facebook’s not-for-drinking IPA and the United Nations of marketing measurement](https://www.singular.net/blog/interoperable-private-attribution-facebook/)
- [MMP in 2030: marketing measurement from the future](https://www.singular.net/blog/mmp-marketing-measurement/)
- [Decentralizing digital marketing: The benefits of a blockchain-based strategy](https://www.singular.net/blog/blockchain-digital-marketing/)
- [In-game ads exploding: why non-intrusive ads embedded in games are growing](https://www.singular.net/blog/in-game-ads/)
- [Protected Audience API (formerly FLEDGE) in Privacy Sandbox on Android: reinventing the mobile ad network?](https://www.singular.net/blog/fledge-privacy-sandbox-ad-networks/)
- [Making Privacy Sandbox on Android work: conflicting credit, shared aggregation keys](https://www.singular.net/blog/privacy-sandbox-android-work/)
- [Android Privacy Sandbox: A Practical Guide to Integrating](https://www.singular.net/blog/android-privacy-sandbox-a-practical-guide-to-integrating/)
- [15 secrets to maximizing revenue with subscription-based apps](https://www.singular.net/blog/subscription-based-apps-maximize-revenue/)
- [7 things you need to know about Privacy Sandbox for Android: ironSource](https://www.singular.net/blog/privacy-sandbox-ironsource/)
- [Android 13 will require apps to ask for push notification permission. Here’s how to get ready](https://www.singular.net/blog/android-13-push-notifications/)
- [Getting 50% more SKAN values with mixed conversion models](https://www.singular.net/blog/getting-50-more-skan-values-with-mixed-conversion-models/)
- [Mixed Conversion Models - level up your model & better predict SKAN revenue](https://www.singular.net/blog/mixed-conversion-models-skan/)
- [10 tips for optimizing your growth loop](https://www.singular.net/blog/growth-loop-tips/)
- [Android Privacy Sandbox - livestream](https://www.singular.net/blog/android-privacy-sandbox-livestream/)
- [Android’s SDK Runtime in Privacy Sandbox is a game changer](https://www.singular.net/blog/sdk-runtime/)
- [Deep dive: Mobile Attribution via Android Privacy Sandbox and without GAID](https://www.singular.net/blog/android-privacy-sandbox-gaid-deprecation/)
- [The future of iOS user acquisition: 21 questions and answers](https://www.singular.net/blog/ios-user-acquisition/)
- [Server to Server Support - better Conversion Models & Ultimately better SKAdNetwork Performance](https://www.singular.net/blog/server-to-server-conversion-models-skadnetwork/)
- [Singular ROI Index 2022: the world’s best ad networks](https://www.singular.net/blog/roi-index-2022/)
- [Google Topics API: 11 things I learned from the documentation](https://www.singular.net/blog/google-topics-api/)
- [11 massive opportunities for Microsoft in gaming and beyond, thanks to the Activision Blizzard deal](https://www.singular.net/blog/microsoft-activision-opportunities/)
- [Why a gaming company would want to own an ad network](https://www.singular.net/blog/gaming-company-ad-network/)
- [Incrementality is like heaven: no-one knows how to get there](https://www.singular.net/blog/incrementality-attribution/)
- [Marketing technology 2022: 616 predictions from 463 CMOs](https://www.singular.net/blog/marketing-technology-predictions-2022/)
- [Titans of adtech # 2: is consolidation good or bad for marketers?](https://www.singular.net/blog/adtech-consolidation/)
- [Singular and Log4j](https://www.singular.net/blog/log4j-vulnerability/)
- [Mobile game economies: in praise of simplicity](https://www.singular.net/blog/mobile-game-economies/)
- [Migrating Our Events Warehouse from Athena to Snowflake](https://www.singular.net/blog/migrating-our-events-warehouse-from-athena-to-snowflake/)
- [Custom product pages: Boost organic app installs in iOS15 and beyond](https://www.singular.net/blog/ios-15-custom-product-pages/)
- [9 steps to make SKAN predictive (and yes, it’s possible)](https://www.singular.net/blog/skan-predictive/)
- [Industry-first: Singular launches Singular Private Cloud for marketing measurement](https://www.singular.net/blog/private-cloud-measurement/)
- [General availability: Singular Private Cloud for marketing measurement and attribution](https://www.singular.net/blog/singular-private-cloud-available/)
- [iOS 15 is the delayed detonation of the iOS 14.5 privacy bomb](https://www.singular.net/blog/privacy-in-ios-15/)
- [Titans of adtech: Liftoff+Vungle CEO Mark Ellis on consolidation and competition](https://www.singular.net/blog/adtech-titans-liftoff/)
- [Making SKAN actionable by modeling missing data](https://www.singular.net/blog/making-skan-actionable/)
- [The future of iOS mobile measurement](https://www.singular.net/blog/ios-measurement-future/)
- [12 holiday app marketing tips for mobile growth pros](https://www.singular.net/blog/mobile-app-marketing-tips-holiday-season/)
- [Install Referrer: What you need to know](https://www.singular.net/blog/google-facebook-install-referrer/)
- [Learning from China, the world’s largest mobile economy](https://www.singular.net/blog/learning-from-china-mobile-economy/)
- [Announcing SKAN Modeled Metrics: Closing reporting gaps with the power of data science](https://www.singular.net/blog/skadnetwork-reporting/)
- [6 ways playable ads become anti-marketing](https://www.singular.net/blog/playable-ads-that-suck/)
- [Facebook AMM is gone: Here’s how to keep getting device-level data](https://www.singular.net/blog/facebook-amm-is-gone-heres-how-to-keep-getting-device-level-data/)
- [The new titans of adtech: evolving giants](https://www.singular.net/blog/new-adtech-titans/)
- [Getting Google Play Referrer data on Android installs via Facebook](https://www.singular.net/blog/google-play-referrer-from-facebook/)
- [iOS 15 and mobile marketing: your questions answered](https://www.singular.net/blog/ios-15-marketing/)
- [Facebook-TikTok data changes: what marketers need to know](https://www.singular.net/blog/facebook-tiktok-data-changes/)
- [30 mobile marketing influencers that actually matter](https://www.singular.net/blog/top-mobile-influencers/)
- [Migrating MMPs? How to Successfully Launch Marketing Efforts with Singular](https://www.singular.net/blog/mmp-migration/)
- [Google, the end of last-click measurement, and the future of attribution](https://www.singular.net/blog/last-click-attribution-end/)
- [The Great Resignation](https://www.singular.net/blog/the-great-resignation/)
- [Post-IDFA user acquisition: what I’m seeing and where we're going](https://www.singular.net/blog/post-idfa-mobile-marketing/)
- [Almost every iPhone owner will be using iOS 15’s Private Relay soon](https://www.singular.net/blog/private-relay-ios15/)
- [Media mix modeling for mobile apps: a privacy-safe answer to marketing measurement?](https://www.singular.net/blog/media-mix-modeling/)
- [13 best practices for A/B testing mobile ads](https://www.singular.net/blog/a-b-testing-mobile-ads/)
- [InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution](https://www.singular.net/blog/inmobil-data-privacy-payment-freedom-on-ios/)
- [Analyzing 3 years of fintech mobile ad spend: what do fintech growth marketers know?](https://www.singular.net/blog/fintech-mobile-ad-spend/)
- [Snapchat’s Advanced Conversions: close the gap between user privacy and marketing measurement](https://www.singular.net/blog/snapchats-advanced-conversions/)
- [Introducing the First-to-Market Solution for Measuring Ad Revenue ROAS with SKAdNetwork](https://www.singular.net/blog/ad-monetization-skadnetwork-solution/)
- [13 thoughts on payments, the App Store, Google Play, and the future of mobile growth](https://www.singular.net/blog/app-store-payments-changes/)
- [3 Ways to Break Through the Noise with Kickass Creatives](https://www.singular.net/blog/kickass-ad-creatives/)
- [Compliant Attribution for Kids Apps](https://www.singular.net/blog/privo-kids-apps/)
- [Making SKAdNetwork performant without fingerprinting (and getting 80% accurate pLTV)](https://www.singular.net/blog/making-skadnetwork-performant-fingerprinting/)
- [Sustain App Growth for Food Delivery with Programmatic Advertising](https://www.singular.net/blog/food-delivery-app-growth/)
- [Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both](https://www.singular.net/blog/app-monetization-retention/)
- [3 eternal truths in mobile marketing despite measurement and privacy changes, with Tinuiti's Liz Emery](https://www.singular.net/blog/mobile-attribution-marketing-measurement/)
- [A day in the life of a user acquisition manager](https://www.singular.net/blog/user-acquisition-manager/)
- [4 key changes from Google on app privacy and data, including a new 'IDFV' for Android](https://www.singular.net/blog/google-android-privacy/)
- [Apple just killed (some) app uninstall tracking in iOS 15](https://www.singular.net/blog/app-uninstall-tracking/)
- [Fastest growing ad networks 2021, biggest hidden gems, and CPI, CTR, CPM benchmarks](https://www.singular.net/blog/fastest-growing-ad-networks-2021/)
- [Announcing Benchmarks: How does your marketing performance stack up to the competition](https://www.singular.net/blog/gaming-mobile-marketing-benchmarks/)
- [Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork](https://www.singular.net/blog/mobile-games-advertising-2021/)
- [Why Vungle bought JetFuel: surround sound marketing and programmatic influencer marketing](https://www.singular.net/blog/vungle-jetfuel-acquisition-influencer-marketing/)
- [Ad spend measurement: 3 ways marketers tackle one of mobile’s biggest analytics challenges](https://www.singular.net/blog/ad-spend-measurement/)
- [SKAdNetwork impact: Android ad spend, ATT opt-in rates, ad network growth, and iOS 14.5 adoption](https://www.singular.net/blog/skadnetwork-ios145-adspend/)
- [Singular Automated Alerts: Keeping a pulse on your marketing performance](https://www.singular.net/blog/automated-alerts-marketing/)
- [Deeplinking, iOS 15, and Android 12: what works, what breaks, and what changes](https://www.singular.net/blog/deeplinking-ios-15-and-android-12-what-works-what-breaks-and-what-changes/)
- [Making full-funnel programmatic work for eCommerce apps in the privacy era](https://www.singular.net/blog/ecommerce-programmatic-advertising-privacy-era/)
- [Traditional MMPs are dead. Welcome to next-generation attribution](https://www.singular.net/blog/traditional-mmps-are-dead-welcome-to-next-generation-attribution/)
- [Kidoz partners with Singular to provide kid-safe attribution](https://www.singular.net/blog/kidoz-singular-kid-safe-attribution/)
- [$1.5B in ad spend shows iOS 14.5 is driving mobile ad spend to Android](https://www.singular.net/blog/ios-ad-spend-dropping/)
- [Zeroing out the Android Limit Ad Tracking (LAT) will impact only 2% of devices globally](https://www.singular.net/blog/google-limit-ad-tracking/)
- [Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps](https://www.singular.net/blog/kid-safe-attribution-skadnetwork/)
- [iOS 15 and SKAdNetwork postbacks: the good, the bad, and the ugly](https://www.singular.net/blog/ios-15-and-skadnetwork-postbacks-the-good-the-bad-and-the-ugly/)
- [Google’s ready, we’re ready! Singular’s SKAdNetwork solution now supports Google Ads](https://www.singular.net/blog/google-ads-skadnetwork/)
- [iOS 14.5 aftermath: questions answered on SKAN, MMPs, privacy, and App Tracking Transparency](https://www.singular.net/blog/ios-14-5-aftermath-questions-answered-on-skan-mmps-privacy-and-app-tracking-transparency/)
- [Major iOS 15 attribution news: Advertiser access to SKAdNetwork postbacks, App Privacy Report, and more from WWDC](https://www.singular.net/blog/major-ios-15-attribution-news-advertiser-access-to-skadnetwork-postbacks-app-privacy-report-and-more-from-wwdc/)
- [iOS 14.5 by the numbers: adoption, ATT permission, ad spend trends, install volume impact on Android vs iOS](https://www.singular.net/blog/ios-14-5-by-the-numbers-adoption-att-permission-ad-spend-trends-install-volume-impact-on-android-vs-ios/)
- [8 reasons cloud gaming is a game-changer for mobile app marketers](https://www.singular.net/blog/cloud-gaming-user-acquisition/)
- [Not yet set up with SKAdNetwork? 4 easy steps to get you there](https://www.singular.net/blog/skadnetwork-setup/)
- [SKAdNetwork changes: no more IP addresses, but lower privacy thresholds](https://www.singular.net/blog/skadnetwork-changes-no-more-ip-addresses-but-lower-privacy-thresholds/)
- [6 Things I learned about the future of marketing from Mastercard CMO Raja Rajamannar](https://www.singular.net/blog/future-of-marketing-from-mastercard-cmo/)
- [350 CMOs on digital transformation of marketing: the task 2021 demands](https://www.singular.net/blog/digital-transformation-in-marketing/)
- [IDFA opt-in and iOS 14.5 adoption across 10 major countries: fresh data](https://www.singular.net/blog/idfa-opt-in-and-ios-14-5-adoption/)
- [App Tracking Transparency prompts that don’t suck](https://www.singular.net/blog/app-tracking-transparency-prompts-that-dont-suck/)
- [Apple Search Ads attribution: iAd, SKAdNetwork, and AdServices Framework](https://www.singular.net/blog/apple-search-ads-skadnetwork/)
- [SKAdNetwork gets real: your conversion, privacy, and ad monetization questions answered](https://www.singular.net/blog/skadnetwork-ios-14-5-questions-answered/)
- [Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)](https://www.singular.net/blog/mobile-app-success-in-china/)
- [14 ways mobile games user acquisition is changing in the era of SKAdNetwork](https://www.singular.net/blog/mobile-gaming-user-acquisition-skadnetwork/)
- [8 limitations of SKAdNetwork for mobile marketing measurement](https://www.singular.net/blog/skadnetwork-limitations/)
- [Singular, TikTok, and SKAdNetwork: fully integrated and ready to go](https://www.singular.net/blog/tiktok-skadnetwork/)
- [Mobile app attribution in China: Key challenges, requirements, and steps](https://www.singular.net/blog/mobile-app-attribution-in-china/)
- [Singular expands in LATAM: Opportunity meets necessity](https://www.singular.net/blog/singular-expands-to-latam/)
- [Singular's Fraud Prevention Suite: The most sophisticated fraud prevention in the market, at no additional cost](https://www.singular.net/blog/fraud-prevention-suite/)
- [Singular’s SKAdNetwork solution now supports Facebook value optimization campaigns](https://www.singular.net/blog/facebook-value-optimization-skadnetwork/)
- [Data and Reporting Methodologies in Cross-device Attribution](https://www.singular.net/blog/cross-device-attribution-data-reporting/)
- [iOS 14.5 and the IDFA judgement day: The future of attribution arrives next week](https://www.singular.net/blog/ios-14-5-idfa-judgement-day/)
- [Snap measurement partner: All about Snapchat and measuring Snap Ads with Singular](https://www.singular.net/blog/snap-measurement-partner/)
- [Ad fraud tutorial series: What is click injection?](https://www.singular.net/blog/ad-fraud-tutorial-series-click-injection/)
- [App remarketing: putting mobile ROI insights to work growing your business](https://www.singular.net/blog/app-remarketing-business-growth/)
- [Rovio SKAdNetwork questions answered: everything you wanted to know about Rovio’s iOS 14 mobile user acquisition infrastructure](https://www.singular.net/blog/rovio-skadetwork-case-study/)
- [Why your MMP still isn’t iOS 14 safe](https://www.singular.net/blog/mmp-business-risk/)
- [Introducing the iOS 14 Resource Center: Everything you need to know to future-proof growth](https://www.singular.net/blog/ios-14-attribution-resource-center/)
- [Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem](https://www.singular.net/blog/digital-turbine-fyber-acquisition/)
- [Apple starts enforcing iOS 14 privacy policy by rejecting app updates; Singular not impacted](https://www.singular.net/blog/app-store-review-fingerprinting/)
- [How Facebook could do look-alike audiences in SKAdNetwork and iOS 14](https://www.singular.net/blog/facebook-look-alike-audiences-skadnetwork/)
- [Singular, Twitter, and SKAdNetwork: integrated and ready to go](https://www.singular.net/blog/twitter-skadnetwork/)
- [8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)](https://www.singular.net/blog/digital-marketing-granularity/)
- [Mobile advertising cost aggregation: How cost analytics unlocks growth](https://www.singular.net/blog/unlocking-growth-via-cost-aggregation/)
- [Mobile marketing ecosystem and SKAdNetwork: your questions answered about DSPs, SSPs, MMPs, and any other P’s we can think of](https://www.singular.net/blog/mobile-marketing-ecosystem-and-skadnetwork/)
- [Fraud, SKAdNetwork, and iOS 14.5: the definitive guide](https://www.singular.net/blog/skadnetwork-fraud-2/)
- [Powering granular geo-based analysis](https://www.singular.net/blog/granular-geo-based-analytics/)
- [Snap and SKAdNetwork: ready and running for mobile marketers on iOS](https://www.singular.net/blog/snapchat-skadnetwork/)
- [Mobile advertising cost aggregation: What is combining and why should I care?](https://www.singular.net/blog/cost-aggregation-combining/)
- [IDFA survey: 62% of consumers will not allow app tracking in iOS 14](https://www.singular.net/blog/idfa-survey/)
- [Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously](https://www.singular.net/blog/facebook-aaa-creative-optimization/)
- [iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)](https://www.singular.net/blog/ios-14-advertising-ecosystem/)
- [ATT vs LAT vs ITP: everything marketers need to know about Apple's App Tracking Transparency in iOS 14](https://www.singular.net/blog/app-tracking-transparency/)
- [Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web](https://www.singular.net/blog/mixtiles-co-founder-interview/)
- [Ad Monetization + SKAdNetwork: Singular announces a measurement solution for Ad Revenue-based Apps](https://www.singular.net/blog/skadnetwork-and-ad-monetization/)
- [Bridging the gap between web and mobile UA: Webinar follow-up answers](https://www.singular.net/blog/web-and-mobile-user-aquisition/)
- [SKAdNetwork Analytics: How Singular reports on the KPIs that matter in a post-IDFA era](https://www.singular.net/blog/skadnetwork-analytics-and-reporting/)
- [How to test SKAdNetwork: Step-by-step instructions](https://www.singular.net/blog/ios14-skadnetwork-test-setup/)
- [10 new players, 5 emerging platforms, and 2 industry giants: Singular ROI index 2021](https://www.singular.net/blog/roi-index-2021/)
- [iOS 14 and SKAdNetwork: 2 major ecosystem challenges right now](https://www.singular.net/blog/ios-14-and-skadnetwork-2-major-ecosystem-challenges-right-now/)

---


## Case Study

- [Posthaus boosts performance and ROI with Singular's Audiences](https://www.singular.net/case-study/posthaus-scales-growth-with-singular/)
- [Scrambly scales ad spend 5× with Singular](https://www.singular.net/case-study/scrambly-scales-growth-with-singular/)
- [Singular Support Actionfit to Achieve 150% YoY Growth](https://www.singular.net/case-study/actionfit-games/)
- [ConfirmTkt drives growth across 6+ marketing channels](https://www.singular.net/case-study/confirmtkt-marketing-growth/)
- [Rec Room doubles install rates through cross-platform innovation](https://www.singular.net/case-study/rec-room-cross-platform-growth/)
- [Kakao Games effectively tracks Cross-Platform performance with Singular](https://www.singular.net/case-study/kakao-games-cross-platform-performance/)
- [Innplay increases spend by 200x since their migration](https://www.singular.net/case-study/innplay-labs-200-times-spend-increase/)
- [REPLUG + Singular = Success for Bohemian Research](https://www.singular.net/case-study/bohemian-research-replug-singular-success/)
- [NG.CASH increases downloads by 177% since migrating MMPs](https://www.singular.net/case-study/ngcash-case-study/)
- [Wildlife increases deterministically attributed installs by 20%](https://www.singular.net/case-study/wildlife-case-study/)
- [Whalo increases spend 3-4x since migrating to Singular](https://www.singular.net/case-study/whalo-case-study/)
- [Cashify saves 30-40% on user acquisition costs](https://www.singular.net/case-study/cashify/)
- [Tenpo reaches 60% ROI in operational costs in less than a year](https://www.singular.net/case-study/tenpo-case-study/)
- [DraftKings generates 100 links per minute with a 99% reduction in creation time](https://www.singular.net/case-study/draftkings-case-study/)
- [Playsome meets KPI goals and nets impressive growth with minimal resources](https://www.singular.net/case-study/udonis-and-playsome/)
- [Ciao Games-MAF transitions & manages 30+ apps seamlessly](https://www.singular.net/case-study/ciao-games-and-maf/)
- [Offerwise raises attribution standards across mobile and web](https://www.singular.net/case-study/offerwise-redefines-mobile-and-web-attribution/)
- [AstroPay migrates MMPs for full cross-platform attribution with zero data loss](https://www.singular.net/case-study/astropay-mmp-migration/)
- [Star Stable takes on iOS and Android with compliant performance measurement](https://www.singular.net/case-study/star-stable-privacy-compliant/)
- [Domino’s scales spend 2-3x since moving to Singular](https://www.singular.net/case-study/dominos-2-3x-spend-scale/)
- [Carry1st leads the way with SKAN 4 adoption](https://www.singular.net/case-study/carry1st-skan-4-adoption/)
- [Mad Brain Games improves efficiency & scales their growth](https://www.singular.net/case-study/mad-brain-games-improves-efficiency-scales-growth/)
- [Rovio’s Angry Birds exceeds ROAS targets by 10%](https://www.singular.net/case-study/rovio-angry-birds-exceeds-roas-targets/)
- [Wise celebrates seamless MMP migration](https://www.singular.net/case-study/wise-mmp-migration/)
- [Gameloft unites creative and UA teams with one single source of creative performance truth](https://www.singular.net/case-study/case-study-gameloft/)
- [Drops sees 40x non-organic ​​UA in the first quarter with Applica and Singular](https://www.singular.net/case-study/drops-40x-user-acquisition/)
- [Pipa Studios increases # of new payers by 2x per day](https://www.singular.net/case-study/case-study-pipa/)
- [Hothead Games measures against industry benchmarks to power a winning growth strategy](https://www.singular.net/case-study/case-study-hothead-games/)
- [PRIVO Approved: Compliant Attribution for Kids Apps](https://www.singular.net/case-study/case-study-privo-kids-apps/)
- [Luno saves hours in manual work and aligns all teams with 1 source of truth](https://www.singular.net/case-study/case-study-luno-user-acquisition/)
- [A Thinking Ape lowers SKAN eCPIs after migrating to Singular](https://www.singular.net/case-study/case-study-athinkingape/)
- [Appvertiser + Singular: Improving ad performance through creative optimization](https://www.singular.net/case-study/case-study-appvertiser/)
- [Lessmore hits top gaming ranks with trusted campaign performance views](https://www.singular.net/case-study/case-study-lessmore/)
- [Lessmore exceeds ROAS goal by 80% with dual ROAS model by Moloco powered by Singular](https://www.singular.net/case-study/case-study-lessmore-moloco/)
- [WorkIndia drives 400,000+ install growth in 4 months](https://www.singular.net/case-study/case-study-workindia2023/)
- [Oyo scales growth with 1 single source of truth](https://www.singular.net/case-study/case-study-oyo/)
- [TutoTOONS increases spend by 900% in the first 8 months](https://www.singular.net/case-study/case-study-tutotoons/)
- [Beat drives down ad fraud with Singular’s extensive protection](https://www.singular.net/case-study/fraud-prevention-beat/)
- [Optimizing creatives for faster growth: Neon Play tells all](https://www.singular.net/case-study/neonplaysingularbidshake_creatives/)
- [Khatabook gains 10M users in first year of launch with smart strategies and tech](https://www.singular.net/case-study/khatabook-success-story/)
- [Rovio futureproofs their growth with world-class talent and Singular’s SKAdNetwork solution](https://www.singular.net/case-study/skadnetwork-case-study-rovio/)
- [Beat activates thumb-stopping ads at scale with advanced creative analytics](https://www.singular.net/case-study/beat-advanced-creative-analytics/)
- [CrazyLabs unlocks efficient growth and automates their marketing analytics](https://www.singular.net/case-study/crazylabs-unlocks-efficient-growth-and-automates-their-marketing-analytics/)
- [1mg increases userbase while reducing acquisition costs with Marketing Intelligence](https://www.singular.net/case-study/1mg-case-study/)
- [3Q Digital powers faster, smarter growth for clients](https://www.singular.net/case-study/3qdigital-powers-growth-performance-insights/)
- [Home & Shopping increases ROI by 73% with Marketing Intelligence](https://www.singular.net/case-study/marketing-intelligence-home-shopping/)
- [DraftKings unifies siloed marketing data to uncover deep insights for growth](https://www.singular.net/case-study/unified-marketing-data-for-superior-optimizations/)
- [Personal Capital tackles cross-platform measurement](https://www.singular.net/case-study/cross-platform-measurement-personal-capital/)
- [LinkedIn establishes a single source of truth for marketing performance](https://www.singular.net/case-study/linkedin-establishes-single-source-of-truth/)
- [Ilyon takes their growth game to the next level with 98% increase in installs](https://www.singular.net/case-study/ilyon-takes-their-growth-game-to-the-next-level-with-98-increase-in-installs-2/)
- ['The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement](https://www.singular.net/case-study/hype-real-lyft-head-marketing-science-alok-gupta-marketing-measurement/)
- [Mobile user acquisition in India: How the most efficient advertisers grow faster](https://www.singular.net/case-study/mobile-user-acquisition-india-strategies-efficient-advertisers-use-growth/)
- [Jam City optimizes campaign performance and creative strategy with Singular](https://www.singular.net/case-study/jam-city-optimizes-campaign-performance-creative-strategy-singular-video/)
- [DGN Games hits the jackpot with 85% growth YoY](https://www.singular.net/case-study/dgn-games-hits-the-jackpot-with-85-growth-yoy/)
- [Yelp Partners With Singular Analytics Platform to Advance Its Next-Generation Marketing](https://www.singular.net/case-study/yelp-partners-singular-analytics-platform/)
- [Singular’s Granular Reporting Gives Match Group a Competitive Edge to Target More Accurately](https://www.singular.net/case-study/match-customer-story-blog/)
- [Postmates Partners with Singular to Scale its Growth Marketing with Deeper Insights](https://www.singular.net/case-study/postmates-partners-singular-scale-growth-marketing-deeper-insights/)

---


## Guides

- [Why Marketers Switch to Singular](https://www.singular.net/guides/why-marketers-switch-to-singular/)
- [Winning with Creative: What the Experts Say](https://www.singular.net/guides/winning-with-creative-what-the-experts-say/)
- [Q1 2024 Quarterly Trends Report](https://www.singular.net/guides/q1-2024-quarterly-trends-report/)
- [Essential Guide to All Things SKAN](https://www.singular.net/guides/essential-guide-to-all-things-skan/)
- [Q4 2023 Quarterly Trends Report](https://www.singular.net/guides/q4-2023-quarterly-trends-report/)
- [The State of UA: 2023](https://www.singular.net/guides/state-of-ua-report-copy/)
- [ROI Index 2023 Portuguese](https://www.singular.net/guides/roi-index-2023-spanish-copy/)
- [ROI Index 2023 Spanish](https://www.singular.net/guides/roi-index-2023-spanish/)
- [ROI Index 2023 Korean](https://www.singular.net/guides/roi-index-2023-korean/)
- [MMP Buyer's Guide 2023](https://www.singular.net/guides/mmp-buyers-guide-2023/)
- [Media Mix Modeling (MMM) Guide](https://www.singular.net/guides/mix-media-modeling-mmm-guide/)
- [ROI Index 2023](https://www.singular.net/guides/roi-index-2023/)
- [SKAN 4 Strategy: How to Transition from SKAN 3](https://www.singular.net/guides/skan-4-strategy-how-to-transition-from-skan-3/)
- [21 Genius Ways to Defeat the Recession](https://www.singular.net/guides/21-genius-ways-to-defeat-the-recession/)
- [Singular ROI Index 2022](https://www.singular.net/guides/singular-roi-index-2022/)
- [Deep Linking 101 - The Complete Guide](https://www.singular.net/guides/the-complete-guide-to-deep-linking-copy/)
- [No Bull$h!t Guide  to Mobile Attribution](https://www.singular.net/guides/no-bullht-guide-to-mobile-attribution/)
- [The Complete Guide to SKAdNetwork Success](https://www.singular.net/guides/the-complete-guide-to-skadnetwork-success/)
- [Singular Product Overview](https://www.singular.net/guides/singular-product-overview/)

---


## Podcast


---


## FAQs

- [Do you really cover all of my marketing data?](https://www.singular.net/blog/faq/do-you-really-cover-all-of-my-marketing-data/)
- [How do I cancel my plan?](https://www.singular.net/blog/faq/what-payment-methods-do-you-offer-copy/)
- [Are you GDPR, CCPA and ePrivacy compliant?](https://www.singular.net/blog/faq/what-payment-methods-do-you-offer/)
- [Can I try any plan for free?](https://www.singular.net/blog/faq/how-do-i-cancel-my-plan/)
- [What payment methods do you offer?](https://www.singular.net/blog/faq/can-i-try-the-growth-or-enterprise-package-for-free/)
- [How do I switch to a different plan?](https://www.singular.net/blog/faq/how-do-i-switch-to-a-different-plan/)

---


## Glossary Term

- [Click-through attribution](https://www.singular.net/glossary/click-through-attribution/)
- [App Set ID](https://www.singular.net/glossary/app-set-id-asid/)
- [Data aggregation](https://www.singular.net/glossary/data-aggregation/)
- [Universal links](https://www.singular.net/glossary/universal-links/)
- [Lookalike audiences](https://www.singular.net/glossary/lookalike-audience/)
- [Web-to-app attribution](https://www.singular.net/glossary/web2app/)
- [Creative optimization](https://www.singular.net/glossary/creative-optimization/)
- [ELT](https://www.singular.net/glossary/elt/)
- [Metagaming](https://www.singular.net/glossary/metagaming/)
- [ETL pipeline](https://www.singular.net/glossary/etl-pipeline/)
- [Meta Install Referrer Decryption Key](https://www.singular.net/glossary/facebook-install-referrer/)
- [Payment apps](https://www.singular.net/glossary/payment-apps/)
- [Fintech](https://www.singular.net/glossary/fintech/)
- [Deep linking](https://www.singular.net/glossary/deep-linking/)
- [Ad spend](https://www.singular.net/glossary/ad-spend/)
- [User Acquisition](https://www.singular.net/glossary/user-acquisition/)
- [Header bidding](https://www.singular.net/glossary/header-bidding/)
- [Ad Network](https://www.singular.net/glossary/adnetwork/)
- [Marketing mix modeling (MMM)](https://www.singular.net/glossary/marketing-mix-modeling/)
- [App Tracking Transparency (ATT)](https://www.singular.net/glossary/app-tracking-transparency/)
- [Return on ad spend (ROAS)](https://www.singular.net/glossary/return-on-ad-spend-roas/)
- [Pay-Per-Click (PPC) in mobile marketing](https://www.singular.net/glossary/pay-per-click-ppc/)
- [Supply Side Platform (SSP)](https://www.singular.net/glossary/supply-side-platform-ssp/)
- [Mobile Measurement Partner (MMP)](https://www.singular.net/glossary/mobile-measurement-partner-mmp/)
- [AdAttributionKit](https://www.singular.net/glossary/adattributionkit/)
- [Cost per acquisition (CPA)](https://www.singular.net/glossary/cost-per-acquisition-cpa/)
- [Ad blocking](https://www.singular.net/glossary/ad-blocking/)
- [Data governance](https://www.singular.net/glossary/data-governance/)
- [Multi-channel attribution](https://www.singular.net/glossary/multi-channel-attribution/)
- [ARPDAU](https://www.singular.net/glossary/arpdau/)
- [Dynamic creative optimization (DCO)](https://www.singular.net/glossary/dynamic-creative-optimization-dco/)
- [Gametech](https://www.singular.net/glossary/gametech/)
- [iOS app privacy report](https://www.singular.net/glossary/ios-app-privacy-report/)
- [ETL](https://www.singular.net/glossary/etl-data/)
- [Targeting](https://www.singular.net/glossary/targeting/)
- [A/B testing](https://www.singular.net/glossary/a-b-testing/)
- [Topics API](https://www.singular.net/glossary/topics-api/)
- [Rich media ads](https://www.singular.net/glossary/rich-media-ads/)
- [Deterministic attribution](https://www.singular.net/glossary/deterministic-attribution/)
- [Web3 ads](https://www.singular.net/glossary/web3-ads/)
- [Mobile app attribution](https://www.singular.net/glossary/mobile-attribution/)
- [Ad creative](https://www.singular.net/glossary/ad-creative/)
- [Conversion model](https://www.singular.net/glossary/conversion-model/)
- [Subscription revenue model](https://www.singular.net/glossary/subscription-revenue-model/)
- [Mobile banner ads](https://www.singular.net/glossary/mobile-banner-ads/)
- [Hierarchical conversion values](https://www.singular.net/glossary/hierarchical-conversion-values/)
- [iOS 16](https://www.singular.net/glossary/ios-16/)
- [Fine conversion value (SKAN 4)](https://www.singular.net/glossary/fine-conversion-value-skan-4/)
- [Privacy thresholds](https://www.singular.net/glossary/privacy-thresholds/)
- [Walled garden](https://www.singular.net/glossary/walled-garden/)
- [Coarse Conversion Value](https://www.singular.net/glossary/coarse-conversion-value/)
- [Data warehouse](https://www.singular.net/glossary/data-warehouse/)
- [User generated content (UGC)](https://www.singular.net/glossary/user-generated-content-ugc/)
- [Source identifier](https://www.singular.net/glossary/source-identifier/)
- [Mobile Geofencing](https://www.singular.net/glossary/mobile-geofencing/)
- [Streaming Advertising](https://www.singular.net/glossary/streaming-advertising/)
- [Crowd anonymity](https://www.singular.net/glossary/crowd-anonymity/)
- [Connected TV advertising](https://www.singular.net/glossary/connected-tv-advertising/)
- [Daily active users (DAUs)](https://www.singular.net/glossary/daily-active-users-daus/)
- [Return on investment (ROI)](https://www.singular.net/glossary/return-on-investment-roi/)
- [Dynamic product ads](https://www.singular.net/glossary/dynamic-product-ads/)
- [Conversion rate](https://www.singular.net/glossary/conversion-rate/)
- [Marketing intelligence](https://www.singular.net/glossary/marketing-intelligence/)
- [Apple Search Ads](https://www.singular.net/glossary/apple-search-ads/)
- [Private Relay](https://www.singular.net/glossary/private-relay/)
- [Impressions](https://www.singular.net/glossary/impressions/)
- [UTM](https://www.singular.net/glossary/utm/)
- [Retargeting](https://www.singular.net/glossary/retargeting/)
- [Device ID](https://www.singular.net/glossary/device-id/)
- [Mobile marketing](https://www.singular.net/glossary/mobile-marketing/)
- [Web3 marketing](https://www.singular.net/glossary/web3-marketing/)
- [Re-engagement](https://www.singular.net/glossary/re-engagement/)
- [Retention](https://www.singular.net/glossary/retention/)
- [Postback](https://www.singular.net/glossary/postback/)
- [Contextual targeting](https://www.singular.net/glossary/contextual-targeting/)
- [Publisher](https://www.singular.net/glossary/publisher/)
- [Marketing analytics](https://www.singular.net/glossary/marketing-analytics/)
- [Push notifications](https://www.singular.net/glossary/push-notifications/)
- [Customer acquisition cost (CAC)](https://www.singular.net/glossary/customer-acquisition-cost-cac/)
- [Fractional attribution](https://www.singular.net/glossary/fractional-attribution/)
- [In-app purchases](https://www.singular.net/glossary/in-app-purchases/)
- [Cross platform tracking](https://www.singular.net/glossary/cross-platform-tracking/)
- [Attribution window](https://www.singular.net/glossary/attribution-window/)
- [Real-time bidding](https://www.singular.net/glossary/real-time-bidding/)
- [In-app events](https://www.singular.net/glossary/in-app-events/)
- [Deferred deep linking](https://www.singular.net/glossary/deferred-deep-linking/)
- [Mobile app engagement](https://www.singular.net/glossary/mobile-app-engagement/)
- [App session](https://www.singular.net/glossary/app-session/)
- [Churn Rate](https://www.singular.net/glossary/churn-rate/)
- [Application](https://www.singular.net/glossary/application/)
- [Cohort analysis](https://www.singular.net/glossary/cohort-analysis/)
- [Programmatic advertising](https://www.singular.net/glossary/programmatic-advertising/)
- [Contextual deep linking](https://www.singular.net/glossary/contextual-deep-linking/)
- [Automated App Ads](https://www.singular.net/glossary/automated-app-ads/)
- [Rewarded video ads](https://www.singular.net/glossary/rewarded-video-ads/)
- [Lookback window](https://www.singular.net/glossary/lookback-window/)
- [Conversion tracking](https://www.singular.net/glossary/conversion-tracking/)
- [Creative analytics](https://www.singular.net/glossary/creative-analytics/)
- [Install referrer](https://www.singular.net/glossary/install-referrer/)
- [Install hijacking](https://www.singular.net/glossary/install-hijacking/)
- [Server-to-Server (S2S)](https://www.singular.net/glossary/server-to-server-s2s/)
- [OTT marketing](https://www.singular.net/glossary/ott-marketing/)
- [eCPI](https://www.singular.net/glossary/ecpi/)
- [Data Clean Room](https://www.singular.net/glossary/data-clean-room/)
- [Private Cloud](https://www.singular.net/glossary/private-cloud/)
- [Privacy Sandbox on Android](https://www.singular.net/glossary/privacy-sandbox-android/)
- [SDK Spoofing](https://www.singular.net/glossary/sdk-spoofing/)
- [Reattribution](https://www.singular.net/glossary/reattribution/)
- [Last Touch Attribution](https://www.singular.net/glossary/last-touch-attribution/)
- [Click through rate (CTR)](https://www.singular.net/glossary/click-through-rate-ctr/)
- [Self attributing network](https://www.singular.net/glossary/self-attributing-network/)
- [App Clips](https://www.singular.net/glossary/app-clips/)
- [Demand Side Platform (DSP)](https://www.singular.net/glossary/demand-side-platform-dsp/)
- [Instant Apps](https://www.singular.net/glossary/instant-apps/)
- [Fake App Installs](https://www.singular.net/glossary/fake-app-installs/)
- [Playable Ads](https://www.singular.net/glossary/playable-ads/)
- [Click Spamming](https://www.singular.net/glossary/click-spamming/)
- [Ad Mediation](https://www.singular.net/glossary/ad-mediation/)
- [Click Validation](https://www.singular.net/glossary/click-validation/)
- [Ad Stacking](https://www.singular.net/glossary/ad-stacking/)
- [Multi-Touch Attribution](https://www.singular.net/glossary/multi-touch-attribution/)
- [eCPM](https://www.singular.net/glossary/ecpm/)
- [Incrementality](https://www.singular.net/glossary/incrementality/)
- [Mobile Ad Revenue](https://www.singular.net/glossary/mobile-ad-revenue/)
- [First Party Data](https://www.singular.net/glossary/first-party-data/)
- [Biased Attribution](https://www.singular.net/glossary/biased-attribution/)
- [Average Revenue Per Paying User (ARPPU)](https://www.singular.net/glossary/average-revenue-per-paying-user-arppu/)
- [Last click attribution](https://www.singular.net/glossary/last-click-attribution/)
- [Click Fraud](https://www.singular.net/glossary/click-fraud/)
- [Ad Fraud](https://www.singular.net/glossary/ad-fraud/)
- [Lifetime Value (LTV)](https://www.singular.net/glossary/lifetime-value-ltv/)
- [SDK](https://www.singular.net/glossary/sdk/)
- [Organic Installs](https://www.singular.net/glossary/organic-installs/)
- [Native Ads](https://www.singular.net/glossary/native-ads/)
- [Key Performance Indicator (KPI)](https://www.singular.net/glossary/key-performance-indicator-kpi/)
- [Probabilistic attribution](https://www.singular.net/glossary/probabilistic-attribution/)
- [Emulated devices](https://www.singular.net/glossary/emulated-devices/)
- [View-through attribution](https://www.singular.net/glossary/view-through-attribution/)
- [Web attribution](https://www.singular.net/glossary/web-attribution/)
- [Average Revenue Per User (ARPU)](https://www.singular.net/glossary/average-revenue-per-user-arpu/)
- [IDFA](https://www.singular.net/glossary/idfa/)
- [SKAN](https://www.singular.net/glossary/skadnetwork/)
- [Active user](https://www.singular.net/glossary/active-user/)
- [Android App Links](https://www.singular.net/glossary/android-app-links/)
- [App Store Optimization](https://www.singular.net/glossary/app-store-optimization/)
- [App analytics](https://www.singular.net/glossary/app-analytics/)
- [Attribution Models](https://www.singular.net/glossary/attribution-model/)
- [Marketing data collection](https://www.singular.net/glossary/data-collection/)
- [Cost aggregation](https://www.singular.net/glossary/cost-aggregation/)
- [Limit Ad Tracking](https://www.singular.net/glossary/limit-ad-tracking/)
- [Cross device attribution](https://www.singular.net/glossary/cross-device-attribution/)
- [Ad monetization](https://www.singular.net/glossary/ad-monetization/)

---

> This LLMS.txt file is designed to help large language models discover and index Singular’s content structure and service offering. For API documentation, product details, or to start a free trial, visit https://www.singular.net.


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