Earlier this month at MAU Las Vegas, I had the opportunity to officially launch THRIVE, a community dedicated towards connecting and empowering women in growth marketing. This has been an initiative that has been close to my heart for some time now and I’m truly excited to see it come to life.
One of the things that I noticed when we started Singular five years ago was how male dominated the marketing industry was. Most key decision makers at that time in our industry were men and I have to say that as a female founder, I wish that I had more women executives within our industry to consult and collaborate with.
Over the years, I’ve personally witnessed an exciting transformation take place.
There are more women today in our industry today than ever before. Women are now holding roles as key decision-makers. This is true across our customers and partners, some of which are among the largest F500 companies in the market.
Women in growth
But there’s still room to grow. And there’s room for women in growth to help each other to achieve their goals. Don’t get me wrong, the gentlemen in our industry are amazing, but there is something inherently different when women in the industry come together. The barriers go away and we just have a great time hanging out with each other. Through these bonds and relationships, we actually end up helping each other out in work and in life.
That’s why we started THRIVE.
THRIVE is a community that is focused on connecting and empowering women influencers in growth marketing. The goal is to learn from each other’s accomplishments both in and out of the workplace, and — most importantly — to come together and form meaningful friendships.
When we came up with the name THRIVE, it was really important that we chose a word that represents success but also embodied the action of succeeding together. That’s really the objective behind this community: to come together as women in the industry and help each other out through mentorship, knowledge sharing, and succeeding together.
Our first event happened at an exclusive residence at MGM called The Mansion during MAU 2019. The venue was simply amazing, however, it was the people who made the event truly special.
Our goals were pretty simple:
- Hold a fun networking event
- Talk about key issues in our industry
- Provide opportunities for learning and leadership
- Open the door for successful women in growth to engage in mentoring others
Ultimately, the event was a huge success.
We received far more requests for tickets than we had space to accommodate. We had amazing sponsors and female leadership from Tapjoy, Adikteev and Motive step up and help Singular host the event. We had twice the number of people attend than we expected. And over a dozen additional requests to sponsor upcoming events.
So now we’re thinking about where this grows and expands.
I’ve been fortunate enough to meet some remarkable women throughout my career and I have personally seen the things that we can accomplish together. We want to extend this to other women in our industry and make sure that we are growing and THRIVE-ing together. We intend to do more follow on events and initiatives and will likely start mostly in US cities, but hope to expand it to have a global presence down the road.
If you’re interesting in joining THRIVE, or being notified about the next THRIVE event, please let us know by filling out this form!