Singular in partnership with Grow.co surveyed over 200 marketers.
We wanted to find out where marketers are making their largest investments in ad partners, infrastructure and analytics.
Here are a few of the findings in the report
Media Sources Surging: The average digital marketer spends across 12 different media sources at any given time, but in 2018, 51% of marketers say they plan to increase the number of media sources they use.
MarTech Complexity: On average, marketers utilize 17 marketing tools and services to run their digital marketing campaigns.
Analytics Woes: Notably, only 13% of marketers are confident in the accuracy and completeness of their data, while just 8% of marketers are confident they’re attributing campaigns across devices and platforms.