How to scale user acquisition from $100 to $250,000/day
Have you ever scaled mobile user acquisition from $100/day to $250,000/day?
I’m guessing very, very, very few people can say yes to that question. Maybe fewer than 1,000 on the entire planet. So if you’re trying to grow — and grow aggressively — it makes a lot of sense to listen to someone who can answer with a yes.
Last week our CEO Gadi Eliashiv shared two articles by UserAcquisition.com’s Dave Riggs in one of Singular’s Slack channels. In them, Riggs talks from personal experience about the tech marketers need when they start scaling user acquisition for hyper-growth.
The most important point?
World-class measurement: something that our very best clients (and the best marketers in the world) whole-heartedly agree with.
The key differentiator between okay UA, good UA, and great UA comes down to data and measurement. Invest in it. The very best UA teams have sophisticated technology setups that allow them to slice and dice any data by any segment imaginable.
– Dave Riggs
That starts with an MMP, Riggs says: a mobile measurement platform. But it extends far beyond just an MMP. To do a world-class job of scaling user acquisition, you need five critical components in your marketing technology stack, he says.
- Attribution (an MMP)
- A cost data solution (could be same as #1)
- A database/data warehouse
- A BI platform
- A real-time visualization tool
Obviously, Singular plays in both slot #1 and slot #2. And Riggs has some high praise for Singular:
If you want a provider that offers both cost and attribution tracking, I recommend Singular. There’s nothing better.
– Dave Riggs
That’s pretty exciting for us to see here at Singular. But even more exciting are the reasons Riggs provides:
- Extreme accuracy
- “Far more network integrations than competitors”
- All your tracking in one place
- No gaps in reporting
Those are great reasons. Even greater, however, is how scaling user acquisition successfully at such extremes feels when you have the right tools: safe.
Let me repeat that: safe.
This is extremely important. After all, you’ve gone from $100/day, or $36,500/year to an almost unimaginable $250,000/day. If you kept your foot on the gas pedal all year at that rate — unlikely unless you’re achieving the most rarified heights of mobile success — that’s an astounding $91.25 million/year.
Some of Singular’s clients spend twice that. And more.
Feeling safe at such extremes of spending is almost more important than words can convey. (And actually being safe is even more critical.) Mistakes at this kind of spend velocity run into the millions of dollars very quickly.
So how do you scale your user acquisition spend 2,500 times? With the right technology … including Singular.
And how does that make you feel?
An expanse of open road appears before you. You accelerate and feel yourself pulled deeper into the plush leather. Your heart beats faster. Meanwhile, you appreciate the sweet complexity and design that holds you in perfect equilibrium, while the world around you flies past at breakneck speed. Thanks to world-class engineering, you know you’re perfectly safe, even as you accelerate. You’re blaring your horn and laughing like Cruella DeVil, as you ride up on the shoulder, leaving all the basic and intermediate fools in your dust.
– Dave Riggs