Singular is pleased to announce that it has established a new office and business entity in Seoul, Korea, which will help Singular serve both Korea and the broader Asian market.
Seven of the top 10 mobile gaming publishers in Korea are Singular customers, and Singular’s team in Korea has grown 10X over the past year.
Leading Singular Korea and wider Asia Pacific operations is General Manager Alvin Kim. A mobile veteran, Kim has had executive positions with Opera (AdColony), TUNE, and AppDisco after founding his own mobile marketing company.
Kim has a Master of Business Administration from Sogang University, and is well-known and respected in the industry.
“The mobile marketing market is changing rapidly and marketing risks are increasing due to unpredictable variables,” says Kim. “With this complex and intricate marketing performance analysis, Singular is helping marketers run faster and more sophisticated marketing. South Korea is also one of the fastest growing markets in the world and has important implications for entering Asia. Singular Korea will support local marketers and will play an important role as a beachhead for Japan and China.”
Korea is pivotal for Singular.
The country is one of the most highly penetrated mobile markets on the planet.
“Korea is an incredible market,” says Singular CEO Gadi Eliashiv. “The marketers here are extremely savvy, their scale is big, and their challenges are real. That makes this a perfect fit for Singular’s product and technology. In the past year we have built a massive infrastructure here, and have already started taking top market share in key verticals.”
Singular powers profitable customer acquisition by combining upper-funnel campaign and spend data with bottom funnel conversion, attribution, and customer behavior data in one unified view. Deep integrations with more than 2,000 global marketing and advertising partners including official measurement partner status with Google, Facebook, Twitter, Apple, Pinterest, and Quora enable unprecedented data completeness and integrity.
The result is total marketing intelligence: big picture and ground truth. Aggregation, and granularity.
The new office in Seoul will help Singular serve local customers better, and help Singular expand in both China and Japan.