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PANELISTS

Creatives that turn heads (or bring clicks and installs) are the backbone of any successful marketing strategy and campaign. Engaging creatives are also a key tactic in lowering user acquisition costs. ironSource, AppAgent, SciPlay, DraftKings and Singular, are celebrating the new year with a discussion on creative optimizations you can make for effective ads.

ON - DEMAND WEBINAR

Strategy
How to build creative strategies that address different campaign objectives (think: brand awareness vs. direct performance vs. retargeting/re-engagement)
Measurement
Effective measurement, testing, and analysis to really understand the impact of each visual
Optimization
Practical optimizations to drive engagement, persuade customers, and skyrocket app installs

John Koetsier

Senior Contributor

Pedro Zaborowsky

UA Team Lead

Creative optimizations for 2023

LISTEN AS WE DIG INTO:

Melanie Whisler

Analyst, Digital Marketing

Peter Fodor

Founder & CEO

Noa Eckstein

Head of Business Operations

Saadi Muslu

Head of Content and Product Marketing